Physician Liaison - West

Shriners Children's; Tampa (FL); Remote; USD 70,000 - 100,000; Full time

Job summary

Shriners Children's is seeking a Physician Liaison to plan and implement outreach to the physician community, expanding the referral base and aligning with market strategies.

The role involves remote work with substantial travel to provider practices and healthcare organizations, maintaining CRM records, and collaborating with marketing and corporate teams to ensure consistent communications and referral growth.

Qualifications

• 1 year of sales or marketing combined with 5 years of clinical background - or 2 years of healthcare sales/marketing experience.
• General medical knowledge related to organizational services and offerings.
• Experience with CRM/PRM tools.
• MS Office Suite proficiency.
• Ability to interpret market data.

Responsibilities

• Markets Shriners Children’s directly to referring physicians and healthcare providers to generate new referral growth.
• Maintains existing referring relationships through exceptional service and communication.
• Participates in regional/provider organizations and events to generate leads.
• Maintains CRM records for referring provider activity to guide strategy and opportunities.
• Collaborates with market directors and corporate staff to deliver a consistent marketing program.

Skills

Communication skills

Market analysis

Sales/marketing orientation

Relationship building

Education

Bachelor's in Marketing or related field

Clinical background or healthcare sales/marketing experience

Tools

CRM/PRM tools

MS Office Suite

Job description

Company OverviewShriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.With 20+ hospitals, outpatient clinics, ambulatory care centers and outreach locations across the globe, we provide excellent care to children up to age 18 regardless of their family’s ability to pay or insurance status. Please click here to learn more about our locations.CURRENT EMPLOYEES: Please log into Workday Click Here to apply internally through the \"Jobs Hub\"Job DescriptionThe Physician Liaison effectively plans, analyzes, and implements outreach efforts in the market area. Develops and maintains relationships within the physician community to enhance lines of communication and build the referral base for Shriners Children’s. Conducts referral assessments to support strategic initiatives and identify opportunities and threats posed by competitive forces in the market area. This position reports to the Market Director of Planning and Business Development.This remote position covers the West Sacramento and Solano County area. Ideal candidates would reside within Solano County. 75% regional travel to visit with provider practices and healthcare organizations.Eligible incumbents may earn up to 10% of their annual salary if performance incentives are met.Key Responsibilities:Markets Shriners Children’s directly to referring physicians, other healthcare providers, and physician offices via office visits, electronic media, professional meetings, continuing education or any other appropriate methods to effectuate new referral growthMaintains existing referring relationships through exceptional customer service, communication and retention related activities.Actively participates in regional and state professional provider organizations, attends, displays, and coordinates exhibits at associated events to generate leads.Maintains complete and comprehensive Customer Relationship Management (CRM) record on existing and potential referring provider activity to increase effectiveness of communication and to serve as a basis for strategy development and new business opportunities.Establishes and meets outreach activity production goals, as set forth by Market Director, and documents trends, successes, and problems to assess and analyze yield, driving process improvement.Using Definitive Healthcare and Sg2 data provided, analyzes and identifies primary, secondary, and tertiary referral sources and geographic opportunities to prioritize efforts and target meaningful new relationships in an effort to increase referral levels.Evaluates payer mix and explores opportunities to support referral efforts. Develop and implement strategies based on payor opportunities.Analyzes demographic and clinic activity linked to referring providers through market intelligence, to create strategic referral goals and determine outcomes and effectiveness.Collaborates with market directors, Marketing & Communications, and appropriate Shriners Children's corporate staff to provide a consistent and effective marketing program through distribution of marketing collateral, alignment with marketing campaigns and communication of intelligence from the field.Acts as a communication bridge between referring provider and Shriners Children's providers to maximize customer satisfaction.Develops and presents feedback reports to market directors, and corporate leadership as required.Collaborates with other physician referral liaisons across the system to execute the standard process for referral management, eliminate duplicative work, and share best practices.Maintains accurate record of referring physician complaints/issues in the CRM and works to ensure corrective action is taken by collaborating with facility partners and report results to market directors, facility leaders and the impacted physician.Participates and confers with market directors, local facility department heads and various departments (Intake, HIM, Medical Staff, etc.) on process improvement in support of increased physician satisfaction concerning the referral process from first contact through patient discharge.Communicates appropriately with the persons served regardless of their gender, age, ethnicity, race, creed, nationality or religious beliefs.Required Qualifications:1 year of sales or marketing combined with 5 years of clinical background - or 2 years of healthcare sales/marketing experienceGeneral medical knowledge especially related to organization services, treatment offerings and equipmentExperience with CRM/PRM toolsMS Office Suite proficiencyAbility to interpret market dataBachelor's in Marketing or related fieldPreferred Qualifications:2 years of healthcare sales/marketing experienceCompensation is determined based on years of relevant experience and departmental equity.