Physician Liaison

150 Shriners Hospitals for Children; United States; Remote; USD 60,000 - 105,000; Full time

Job summary

Shriners Children's is seeking a Physician Liaison to plan, analyze, and implement outreach in the Houston area and surrounding counties. The role builds relationships with physicians, enhances referral networks, and supports market initiatives.

The position requires healthcare sales/marketing experience or a strong clinical background, CRM proficiency, and the ability to interpret market data. Remote work is offered for this market with incentive-based earnings potential.

Qualifications

• 1 year of sales or marketing combined with 5 years of clinical background - or 2 years of healthcare sales/marketing experience.
• General medical knowledge especially related to organization services, treatment offerings and equipment.
• Experience with CRM/PRM tools
• MS Office Suite proficiency
• Ability to interpret market data
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Responsibilities

• Markets Shriners Children's directly to referring physicians, other healthcare providers, and physician offices to grow referrals.
• Maintains existing referring relationships through exceptional customer service and retention activities.
• Participates in regional and state professional provider organizations and events to generate leads.
• Maintains CRM records on referring provider activity to support strategy and opportunities.
• Establishes outreach activity goals and documents trends to assess yield and improvement.
• Uses Definitive Healthcare and SG2 data to identify referral opportunities.
• Evaluates payer mix and develops strategies based on payor opportunities.
• Analyzes demographic and clinic activity linked to referring providers for strategic goals.
• Collaborates with Marketing and Corporate staff to align marketing campaigns and communications.
• Acts as a communication bridge between referring providers and Shriners Children's providers to maximize satisfaction.

Skills

Sales/Marketing experience

General medical knowledge

CRM/PRM tools

MS Office Suite

Interpret market data

Tools

CRM/PRM software

MS Office

Job description

Company Overview

Shriners Children's is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.

With 20+ hospitals, outpatient clinics, ambulatory care centers and outreach locations across the globe, we provide excellent care to children up to age 18 regardless of their family's ability to pay or insurance status.

Job Description

The Physician Liaison effectively plans, analyzes, and implements outreach efforts in the market area. Develops and maintains relationships within the physician community to enhance lines of communication and build the referral base for Shriners Children's. Conducts referral assessments to support strategic initiatives and identify opportunities and threats posed by competitive forces in the market area. This position reports to the Market Director of Planning and Business Development.

This remote position covers Houston, Galveston and surrounding areas (including Harris, Galveston, and Brazoria counties). Eligible incumbents may earn up to 10% of their annual salary if performance incentives are met.

Key Responsibilities

• Markets Shriners Children's directly to referring physicians, other healthcare providers, and physician offices via office visits, electronic media, professional meetings, continuing education or any other appropriate methods to effectuate new referral growth
• Maintains existing referring relationships through exceptional customer service, communication and retention related activities.
• Actively participates in regional and state professional provider organizations, attends, displays, and coordinates exhibits at associated events to generate leads.
• Maintains complete and comprehensive Customer Relationship Management (CRM) record on existing and potential referring provider activity to increase effectiveness of communication and to serve as a basis for strategy development and new business opportunities.
• Establishes and meets outreach activity production goals, as set forth by Market Director, and documents trends, successes, and problems to assess and analyze yield, driving process improvement.
• Using Definitive Healthcare and Sg2 data provided, analyzes and identifies primary, secondary, and tertiary referral sources and geographic opportunities to prioritize efforts and target meaningful new relationships in an effort to increase referral levels.
• Evaluates payer mix and explores opportunities to support referral efforts. Develop and implement strategies based on payor opportunities.
• Analyzes demographic and clinic activity linked to referring providers through market intelligence, to create strategic referral goals and determine outcomes and effectiveness.
• Collaborates with market directors, Marketing & Communications, and appropriate Shriners Children's corporate staff to provide a consistent and effective marketing program through distribution of marketing collateral, alignment with marketing campaigns and communication of intelligence from the field.
• Acts as a communication bridge between referring provider and Shriners Children's providers to maximize customer satisfaction.
• Develops and presents feedback reports to market directors, and corporate leadership as required.
• Collaborates with other physician referral liaisons across the system to execute the standard process for referral management, eliminate duplicative work, and share best practices.
• Maintains accurate record of referring physician complaints/issues in the CRM and works to ensure corrective action is taken by collaborating with facility partners and report results to market directors, facility leaders and the impacted physician.
• Participates and confers with market directors, local facility department heads and various departments (Intake, HIM, Medical Staff, etc.) on process improvement in support of increased physician satisfaction concerning the referral process from first contact through patient discharge.
• Communicates appropriately with the persons served regardless of their gender, age, ethnicity, race, creed, nationality or religious beliefs.

Required Qualifications

• 1 year of sales or marketing combined with 5 years of clinical background - or 2 years of healthcare sales/marketing experience
• General medical knowledge especially related to organization services, treatment offerings and equipment
• Experience with CRM/PRM tools
• MS Office Suite proficiency
• Ability to interpret market data
• Ba