Physician Liaison

The CORE Institute; Phoenix (AZ); On-site; USD 60,000 - 75,000; Full time

Job summary

The CORE Institute in Phoenix, AZ seeks a dynamic Marketing/Physician Relations professional to foster community engagement and grow physician referrals. The role partners with physicians, clinics, and departments to strengthen brand awareness and patient growth across the local market.

Responsibilities include managing referral programs, coordinating events, and promoting collaborations with the medical community to sustain relationships and achieve organizational goals.

Qualifications

• 2-5 years of experience in marketing/physician relations or related area.
• Excellent communication with physicians, payers, patients and the public.
• Proficiency with CRM platforms, Salesforce preferred, to manage referral accounts.

Responsibilities

• Establishes and maintains effective communication with departments, physicians, clinics, and other departments as required.
• Searches out new opportunities within assigned territory for community engagement and brand awareness.
• Manages physician referral accounts and maintains referral programs.
• Works with scheduling to ensure smooth receipt and scheduling of referred patients.
• Develops and executes internal and external events and physician programs.
• Promotes the organization to the medical community to establish partnerships and referrals.
• Makes budget recommendations and monitors a marketing/physician relations budget.
• Strives to meet or exceed physician relations, department and organizational goals.

Skills

Public speaking

Community promotion

Event execution

CRM proficiency (Salesforce)

Tools

Salesforce

Job description

General Statement of Duties

Essential Functions

• Establishes and maintains effective communication with applicable departments, physicians, clinics, and other departments as required.
• Responsible for searching out new and unique opportunities within assigned territory for community engagement and brand awareness resulting in new patient growth.
• Accounts include primary care physicians, specialists, and other referral sources.
• Maintains and updates the clinic’s physician and patient referral programs.
• Effectively works with the scheduling department to ensure smooth receipt and scheduling of physician referred patients.
• Assists in the development and execution of internal and external special events.
• Assists in the development and execution of the clinic’s physician programs to enhance community education and foster positive relations between the clinic and the greater community.
• Maintains and adheres to a marketing/physician relations budget for the calendar year.
• Promotes the organization among members of the medical community in order to establish partnerships and affiliations, as well as consistent referral patterns.
• Meets or exceeds physician relations, department, and organizational goals.

Experience

• 2-5 years of experience in the field or related area, preferred
• Must be able to communicate effectively with physicians, payers, patients, and the public and be capable of establishing good working relationships with both internal and external customers.

• Proficiency with CRM platforms (Salesforce preferred) to manage referral accounts, document relationship activity, track opportunities, and monitor territory performance.

• Ability to use referral and performance data to identify growth opportunities, prioritize accounts, and measure results.

Knowledge

• Knowledge of concepts of marketing, communications, and public relations.
• Knowledge of the health care field and orthopedics, neurology, physical therapy, etc.
• Knowledge of healthcare electronic medical records systems.

Skills

• Skill in the development and implementation of marketing lectures/talks.
• Skill in promoting the organization in the community.
• Skill in executing special events.

Abilities

• Ability to communicate effectively with internal and external customers and providers.
• Ability to be organized.
• Ability to exercise independent judgment.

Environmental Working Conditions

• Normal office environment with travel within the community.
• Constant contact with individuals from many backgrounds.
• Minimum exposure to communicable diseases.

Physical/Mental Demands

• Requires sitting and standing associated with a normal office environment.
• Some bending and stretching are required.
• Manual dexterity using a calculator and computer keyboard.

Organizational Requirements

• HOPCo Mission, Vision, and Values must be read and signed.

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities, and working conditions may change as needs evolve.

Equal Opportunity Employer
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