Marketing & Business Development Coordinator

Orthopedic Associates of Hartford

Hartford (CT)

Hybrid

USD 70,000 - 95,000

Full time

11 days ago

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Job summary

Orthopedic Associates of Hartford is seeking a Marketing & Business Development Coordinator to strengthen market presence and drive growth. This hybrid role focuses on cultivating relationships with referring physicians, employers, and community partners while developing marketing initiatives to raise awareness of our services.

You will work under operations leadership to coordinate physician outreach, ancillary services development, and community engagement, balancing strategy with hands-on

Qualifications

Bachelor’s degree in Healthcare Administration, Business, Marketing, Communications or related field.
3–5 years marketing or business development experience in healthcare operations.
3–5 years marketing experience working with physicians or healthcare providers.
Strong analytical skills and ability to translate data into strategy.
Excellent communication and organizational skills.

Responsibilities

Develop and maintain strong relationships with referring providers and physician offices.
Cultivate referral growth initiatives and physician onboarding.
Identify opportunities to penetrate existing market presence.
Conduct regular outreach visits and maintain detailed activity tracking.
Coordinate marketing campaigns, office launches, and promotional initiatives.
Ensure alignment between marketing activities and organizational goals; support marketing materials and digital content.

Skills

Relationship building

Communication skills

Marketing strategy

Project coordination

Event planning

Education

Bachelor's degree in Healthcare Administration, Business, Marketing, Communications

Tools

EMR systems

Referral management platforms

Healthcare analytics tools

Job description

Orthopedic Associates of Hartford, a trusted multi-specialty orthopedic surgical practice serving our community for more than 50 years, is seeking an experienced and motivated Marketing & Business Development Coordinator to join our growing team. This dynamic role is ideal for a relationship-driven professional who is passionate about building strategic partnerships, expanding community engagement, and driving practice growth.

As a key ambassador for the organization, you will cultivate and strengthen relationships with referring physicians, employers, community organizations, and other healthcare partners while developing marketing initiatives that increase awareness of our services. Through strategic outreach, networking, and community engagement, you will play an integral role in growing referral networks, enhancing our brand presence, and supporting the continued success of the practice.

The ideal candidate is a self-starter who thrives both independently and collaboratively. You possess exceptional interpersonal and communication skills, a talent for relationship building, and experience planning and executing marketing initiatives, networking opportunities, and community events. Strong critical thinking, problem-solving abilities, and a passion for delivering outstanding service are essential to succeeding in this role.

Position Overview

The Marketing & Business Development Coordinator is an independently working, outwardly facing role responsible for strengthening market presence, driving strategic growth, and coordinating key operational and marketing initiatives across the organization. This position blends marketing strategy, business development and direct coordination of physician outreach, serving as a critical connector between internal leadership, clinical teams, external partners, and the community.

Working under the Director of Operations and in collaboration with senior leadership, this position combines strategic coordination with hands‑on execution across marketing campaigns, physician relationships, development of ancillary services and referrals, and community engagement activities.

This role requires a proactive, highly organized independent professional who thrives in a fast-paced, hands‑on environment and brings structure, accountability, and momentum to strategic initiatives.

Key Responsibilities

Physician Outreach & Referral Development

Develop and maintain strong relationships with referring providers and physician offices
Cultivate referral growth initiatives and physician onboarding
Identify opportunities to better penetrate existing market presence
Conduct regular outreach visits and maintain detailed activity tracking
Serve as primary liaison with external marketing consultant. Coordinate marketing campaigns, office launches, and promotional initiatives
Ensure alignment between marketing activities and organizational goals Support development of marketing materials, digital content, and brand messaging

Practice Growth & Business Development

Identify and evaluate new direct to employer relationships
Support marketing strategy development, marketing data analysis, and implementation planning
Monitor competitive landscape and emerging trends in orthopedic and musculoskeletal care Work directly with new Physicians to introduce communitywide
Represent the organization professionally in meetings with vendors, consultants, and external partners
Support referral development and relationship‑building efforts with physicians, employers, and community stakeholders

Events & Community Engagement

Plan and manage outreach events, educational programs, and community initiatives
Represent the organization at networking events, employer engagements, and local activities
Coordinate, schedule and set up Physician led educational workshops
Promote OAH & OAH Physicians in the community and at events
Strengthen partnerships with outside referral sources (PCP's, therapists, athletic trainers) schools, employers, and community organizations

Content, Communications & Reputation Management

Coordinate and manage physician and organizational social media presence and content
Maintain accurate provider information and support testimonials and storytelling as well as providing regular communications with potential referral sources.
Monitor online reputation and assist with review responses
Track marketing performance, referral trends, and outreach activity
Identify opportunities to enhance visibility, patient access, and brand presence

Requirements

Qualifications

Required

Bachelor's degree in Healthcare Administration, Business, Marketing, Communications, or related field
3-5 years of marketing or business development experience in healthcare operations
3-5 years marketing experience working with physicians or healthcare providers
Strong analytical skills with ability to interpret data and translate insights into strategy
Excellent communication, relationship-building, and organizational skills
Demonstrated success managing complex projects with multiple stakeholders
Ability to manage multiple priorities in a fast-paced environment

Preferred

Experience in Greater Hartford markets, orthopedics, multispecialty practices, ASCs, or independent healthcare groups
Familiarity with EMR systems, referral management platforms, and healthcare analytics tools
Knowledge of healthcare regulations, payer dynamics, and ASC operations

Key Competencies

Strong organizational and project coordination skills
Professional communication and relationship management abilities
Initiative and problem‑solving with appropriate escalation
Ability to work collaboratively with leadership, physicians, and cross‑functional teams
Strong follow‑through and attention to detail
Ability to manage multiple deadlines effectively
Comfortable working in a lean, fast‑moving environment with direct involvement in operations and marketing

Work Environment

Hybrid role with regular travel throughout Greater Hartford and surrounding areas
Frequent on-site presence at physician offices, clinics, and events
Occasional evening or weekend community and networking events

Success Metrics