Pharma Marketing Strategy Manager

Vertex US Distribution; Boston (MA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Vertex is seeking a Marketing Senior Manager to drive the marketing strategy, oversee development of HCP and patient tactics, and ensure campaigns reach customers effectively and are tracked for impact. This role partners with brand leaders to translate strategy into actionable tactics.

You will manage agency partners, analyze performance metrics, and mentor junior team members while navigating regulatory guidelines.

Qualifications

• Bachelor's degree in marketing, business, scientific area, or related field.
• Typically requires 6 years of experience or the equivalent combination of education and experience.
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Responsibilities

• Develops and updates marketing materials aligned with strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Leverages knowledge of best practices to develop key marketing insights
• Acts as a resource for team members with less experience

Skills

Understanding target market

Regulatory knowledge

Brand strategy execution

Ownership & accountability

Insights interpretation

MS Office (PowerPoint, Excel, Word)

Pharmaceutical marketing experience

Education

Bachelor's degree in marketing, business, scientific area, or related field

Tools

CRM platform

Job description

Vertex is seeking a Marketing Senior Manager to drive the marketing strategy, oversee development of HCP and patient tactics, and ensure campaigns reach customers effectively and are tracked for impact. This role partners with brand leaders to translate strategy into actionable tactics.

You will manage agency partners, analyze performance metrics, and mentor junior team members while navigating regulatory guidelines.