Senior Director, HCP Marketing

Vertex US Distribution; Boston (MA); Hybrid; USD 228,000 - 342,000; Full time

Job summary

Vertex is seeking a Senior Director of US Pain HCP Marketing to lead a dedicated team, drive the HCP omnichannel strategy, and support JOURNAVX launch. The role emphasizes coaching, data-driven optimization, and strong cross-functional partnerships within a fast-paced, innovation-focused environment.

The position reports to the Head of Marketing for US Pain and requires extensive experience in US commercial HCP marketing, program launches, and governance with compliance rigor.

Qualifications

• Bachelor's degree in healthcare/biopharma or related field.
• 12+ years in healthcare/biopharma marketing, consulting, or agency.
• 5+ years of supervisory/management experience.
• Experience developing US/HCP promotional programs and launch readiness.
• Knowledge of legal/regulatory/compliance requirements for pre- and post-approval activities.

Responsibilities

• Lead the HCP marketing team of 5 and drive strategy.
• Shape the HCP brand strategy and omnichannel campaigns.
• Oversee tactical execution, agency management, and budgeting.
• Advance media planning with test & learn pilots.
• Collaborate with cross-functional teams including field, education programs and program counterparts.
• Measure ROI and pivot investments to maximize impact.

Skills

HCP marketing

Team leadership

Omnichannel strategy

Digital engagement

Stakeholder collaboration

Launch experience

Education

Bachelor's degree

12+ years healthcare/biopharma marketing

5+ years supervisory/management

US commercial launch experience

Job description

Vertex is seeking a talented leader to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The Senior Director, US Pain HCP Marketing will lead HCP marketing team for the US Pain Business Unit alongside a team of direct reports, which is launching JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain. This role will drive the evolution and implementation of our HCP marketing strategy, supporting the launch through a lean in person presence supplemented by robust digital engagement. This individual will develop/refine the HCP strategy, including an integrated HCP omnichannel strategy. We are seeking a candidate that has a strong track record in US commercial roles, launching new HCP promotional programs, demonstrated success in coaching teammates, and the ability to thrive in a fast-paced, innovation-focused environment. This role report to the Head of Marketing for the US Pain Business Unit. For more information about Vertex’s pain program, visit Vertex Pharmaceuticals | R&D Pipeline | Pain. To learn more about working at Vertex and our commitment to a vibrant and inclusive culture, visit https://www.vrtx.com/working-here/inclusion-diversity-equity/

Key Duties and Responsibilities

• Leads the HCP marketing team (team of 5), coaching the team to deliver exceptional results, and identifying/addressing new promotional capabilities
• Shapes the HCP brand strategy to ensure campaign and message effectiveness resonate in a market with limited innovation and lacking trust to change engrained behaviors around treatment practices
• Drives and optimizes tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
• Advances a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites, etc)
• Co-leads HCP engagement and omnichannel cross-functional team to map all HCP touchpoints, operational needs, and strategic optimization
• Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
• Develops strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Required Skills

• Experience driving HCP brand campaigns, digital and NPP tactical planning and execution, and launch insight generation
• Experience leading teams, coaching individuals and creating excellent team culture
• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team

Travel Requirements

Ability to travel 20-30% Required

Education and Experience

• Bachelor's degree
• 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency in, or an equivalent combination of experience and education
• 5+ years of supervisory/management experience, or the equivalent combination of education and experience
• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts

Pay Range

$228,000 - $342,000

Flex Designation

Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.

Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail].

Help Us Achieve Our Mission Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases. The company has approved medicines that treat the underlying causes of multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease and transfusion-dependent beta thalassemia — and continues to advance clinical and research programs in these diseases. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including APOL1-mediated kidney disease, acute and neuropathic pain, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency.

Founded in 1989 in Cambridge, Mass., Vertex's global headquarters is now located in Boston's Innovation District and its international headquarters is in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East.

Vertex is consistently recognized as one of the industry's top places to work, including 14 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For.

For company updates and to learn more about Vertex's history of innovation, visit www.vrtx.com or follow us on Facebook, Twitter/X , LinkedIn, YouTube and Instagram.

The diversity and authenticity of our people is part of what makes Vertex unique, and we recognize that each employee brings diverse perspectives and strengths. By embracing those strengths and celebrating differences, we are fostering an inclusive culture where each of us can bring our authentic selves to work, inspire innovation together, and change people’s lives.

Our vision is clear: to be the place where an authentic, diverse mix of talent want to come, to stay, and do their best work.