Healthcare Content Growth Manager

Carenet Health; San Antonio (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

The Content Marketing Manager, U.S. Healthcare, at Carenet Health collaborates with the Director of Content Marketing to execute the content strategy across blogs, guides, case studies, webinars, and more for payer, provider, and consumer audiences.

You will translate complex U.S. healthcare topics into compelling content, manage editorial workflows, ensure consistent brand voice, and optimize content performance through SEO and analytics to drive thought leadership, demand generation, and

Qualifications

• 5+ years of content marketing, journalism, or healthcare marketing experience.
• US healthcare experience is required.
• Exceptional writing, editing, storytelling, interviewing, and executive thought leadership content development.
• Strong project management and ability to manage multiple deadlines and stakeholders.
• Experience measuring content performance and applying SEO and modern content marketing practices.
• Experience leveraging AI tools to improve content creation and operations.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field, or equivalent.
• Preferred experience in healthcare marketing and account-based marketing initiatives.
• Familiarity with healthcare buying committees and demand generation.

Responsibilities

• Create, edit, publish, and repurpose high-quality content across blogs, executive thought leadership articles, eBooks, guides, case studies, customer stories, website content, webinars, email, audio, video, and sales enablement.
• Conduct interviews with internal subject matter experts, executives, and business leaders to uncover insights and develop compelling narratives.
• Manage content workflows, project timelines, stakeholder reviews, approvals, publishing schedules, and cross-functional coordination to keep initiatives moving efficiently.
• Track content performance, analyze engagement, traffic, conversion, and consumption metrics, and recommend updates, refreshes, and optimization opportunities.
• Apply SEO, AEO, and GEO best practices to strengthen content discoverability and support broader marketing, campaign, demand generation, and revenue goals.
• Leverage AI tools to accelerate research, drafting, editing, optimization, repurposing, documentation, and publishing operations while preserving quality and brand alignment.

Skills

Writing

Editing

Storytelling

Interviewing

Leadership content

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Job description

The Content Marketing Manager, U.S. Healthcare, at Carenet Health collaborates with the Director of Content Marketing to execute the content strategy across blogs, guides, case studies, webinars, and more for payer, provider, and consumer audiences.

You will translate complex U.S. healthcare topics into compelling content, manage editorial workflows, ensure consistent brand voice, and optimize content performance through SEO and analytics to drive thought leadership, demand generation, and