Pet Brand Marketing Specialist - Launch & Grow (Hybrid)

Central Garden & Pet; Franklin (WI); Hybrid; USD 42,000 - 66,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with company match

Paid vacation & holidays

Employee Assistance Program

Education & training opportunities

Discounts on pet products

Job summary

Central Garden & Pet is seeking a Marketing Specialist for Kaytee Small Animal and Pet Bird brands in the Milwaukee area. You will help bring new products to life from concept to shelf, collaborating with product development, R&D, operations, and creative teams to manage a large portfolio and shape brand presence in-store and online.

The role offers hands-on experience with national consumer branding, ecommerce strategy, and cross-functional collaboration, with a clear path to Brand or Product

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–2 years experience in marketing, product management, or related field (CPG a plus).
• Familiarity with syndicated data (Nielsen, IRI) is a bonus.
• Strong organizational and project management skills; ability to handle multiple projects.
• Clear communication and proactive problem-solving mindset.
• Interest in or passion for the pet industry (small animals or birds a plus).

Responsibilities

• Help manage a portfolio of Kaytee Small Animal and Pet Bird products.
• Support new product launches from concept to market release.
• Create clear briefs for packaging, digital, and marketing materials.
• Maintain and update product information across digital and print platforms.
• Use data and market trends to support pricing, merchandising, and assortment decisions.
• Coordinate with Sales, R&D, Operations, Finance, and external agencies to keep projects moving.
• Develop sales tools and materials that help bring products to life for customers.
• Ensure packaging meets brand, legal, and regulatory requirements.
• Manage multiple concurrent projects across marketing, product, and operations teams.
• Develop shot lists and scripts for product videos and digital campaigns.

Skills

Organization

Project management

Communication

Proactivity

Cross-functional collaboration

Pet industry interest

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

Excel

PowerPoint

Word

Job description

Central Garden & Pet is seeking a Marketing Specialist for Kaytee Small Animal and Pet Bird brands in the Milwaukee area. You will help bring new products to life from concept to shelf, collaborating with product development, R&D, operations, and creative teams to manage a large portfolio and shape brand presence in-store and online.

The role offers hands-on experience with national consumer branding, ecommerce strategy, and cross-functional collaboration, with a clear path to Brand or Product