Personalization Specialist

Floor & Decor; United States; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k with company match

Employee Stock Purchase Plan

Referral Bonus Program

Medical, Dental, Vision insurance

Job summary

Floor & Decor is seeking a Personalization Specialist to own and execute our website and eCommerce personalization strategy. You will use customer data, segmentation, and testing to deliver tailored experiences that drive engagement, conversions, and loyalty.

In this role, you will build and optimize campaigns across the site with tools like Dynamic Yield, Monetate, and Salesforce Personalization, while partnering with merchandising, marketing, and UX teams to align efforts with seasonal

Qualifications

• 1-4 years in eCommerce or digital marketing with hands-on personalization or conversion-rate optimization experience.
• Familiarity with personalization or experimentation platforms such as Dynamic Yield, Optimizely, Adobe Target, Monetate.
• Strong segmentation and behavioral targeting knowledge.
• Analytical mindset with ability to translate data into actionable recommendations.
• Experience with A/B testing methodologies and statistical significance.
• Excellent cross-functional communication and project management skills.
• Experience with web analytics tools (Google Analytics or Adobe Analytics).

Responsibilities

• Own and execute website and eCommerce personalization strategy to drive engagement and conversions.
• Build, manage, and optimize personalization campaigns across the site using relevant platforms.
• Define audience segments and tailor content, recommendations, and messaging.
• Collaborate with merchandising, marketing, and UX teams to align priorities.
• Design and run A/B and multivariate tests; analyze results and iterate.
• Monitor metrics like CTR, conversion rate, AOV, and revenue per visitor.
• Maintain roadmap and prioritize initiatives based on data-driven impact.
• Ensure data quality and proper tagging with analytics and engineering teams.
• Stay updated on personalization trends and best practices.

Skills

eCommerce

Digital marketing

Personalization

CRO

A/B testing

Web analytics

Tools

Dynamic Yield

Monetate

Salesforce Personalization

Optimizely

Adobe Target

Job description

Purpose:

We are looking for a Personalization Specialist to own and execute our website and eCommerce personalization strategy. In this role, you will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

Essential Functions / Key Responsibilities:

• Build, manage, and optimize personalization campaigns across the website and eCommerce platform using tools such as Dynamic Yield, Monetate, Salesforce Personalization, or similar


• Define audience segments based on behavioral, demographic, and transactional data to deliver relevant content, product recommendations, and messaging


• Partner with merchandising, marketing, and UX teams to align personalization efforts with broader business goals and seasonal priorities


• Design and execute A/B and multivariate tests to validate personalization hypotheses and continuously improve performance


• Monitor and report on key metrics including click-through rate, conversion rate, average order value, and revenue per visitor


• Maintain the personalization roadmap and prioritize initiatives based on data-driven insights and business impact


• Ensure data quality and proper tagging/tracking in coordination with analytics and engineering teams


• Stay current on personalization trends, platform capabilities, and industry best practices

Minimum Qualifications

• 2–4 years of experience in eCommerce, digital marketing, or a related field with hands‑on personalization or CRO experience


• Familiarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate)


• Solid understanding of customer segmentation and behavioral targeting


• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations


• Experience with A/B testing methodologies and statistical significance


• Strong cross‑functional communication and project management skills


• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics

Preferred

• Experience with product recommendation engines or AI-driven personalization


• Basic knowledge of HTML/CSS or tag management systems


• Background in retail or DTC eCommerce

Travel Required

Yes – Up to 25%

Occasional travel to Floor & Decor Store Support Center (Atlanta, GA), vendor/partner sites, or industry conferences may be required.

Benefits & Rewards

• Bonus opportunities & career advancement opportunities at every level


• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program


• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)

Work-life balance, including:

• Paid vacation and sick time for eligible associates


• Paid holidays plus a personal holiday


• Paid Volunteer Time Off that starts on Day 1

Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.