Personal Training Growth Director

Crunch Fitness; Wilmington (NC); On-site; USD 50,000 - 100,000; Full time

Benefits offered by this job

Free gym membership

Free uniforms

Health insurance

Paid time off

Training & development

Vision insurance

401(k)

Bonus based on performance

Dental insurance

Employee discounts

Job summary

Crunch Fitness is seeking a Fitness Manager to lead the Personal Training department, grow the PT business, and develop trainers while delivering a high-energy member experience.

The right candidate will coach, sell, lead by example, and keep the department organized without losing Crunch's energy and personality. Strong leadership, sales, and fitness knowledge are essential for success in a fast-paced club.

Qualifications

• Proven ability to build and grow a Personal Training business.
• Experience hiring, coaching, and developing Personal Trainers.
• Sales and leadership experience in a fitness, service, or performance-driven environment.
• Track record of meeting or beating sales goals.
• Someone who can stay positive, adapt quickly, and lead well in a fast-paced club.

Responsibilities

• Recruit, hire, train, and develop a team of qualified Personal Trainers.
• Keep the fitness team engaged, productive, and aligned with company standards.
• Run regular one-on-one and team meetings to review performance, goals, wins, and areas to improve.
• Coach trainers on sales conversations, client service, programming, and member follow-up.
• Create growth opportunities for trainers when performance supports it.
• Manage trainer schedules, floor hours, and non-session hours within approved budgets.
• Address performance issues and employee relations matters with support from the General Manager or direct supervisor.
• Make sure members have access to a professional, knowledgeable, and energetic training team.
• Ensure trainers are delivering high-quality programs that support client goals and retention.
• Train staff on Crunch systems, standards, programs, and current fitness trends.
• Oversee accurate use of tools and systems such as VFP, ABC/Datatrak, Crunch U, Enhance, Styku, Club Connect, and trainer scheduling.
• Confirm Personal Training services are documented correctly, including assessments, measurements, programming, progress checks, and client notes.
• Support member questions or concerns related to fitness services.
• Ensure staff follows Time & Labor guidelines and manage overtime according to company policy.
• Keep trainer certifications current and uploaded as required.
• Drive Personal Training revenue through consultations, promotions, retention, and consistent member outreach.
• Sell directly and lead by example on the floor and at the front desk.
• Coach trainers through role play, observation, and feedback so they can improve their sales process.
• Manage schedules and resources based on the club's KPIs and daily needs.
• Help reduce attrition by making sure the Client Journey is followed, especially during the first 90 days.
• Communicate business results, takeaways, and action plans to the General Manager.
• Execute monthly marketing initiatives and create new business by engaging members off the floor.

Skills

Sales

Leadership

Team building

Communication

Customer service

Program design

Education

Nationally recognized Personal Trainer certification

Four-year degree in Exercise Science or related field

Tools

VFP

ABC/Datatrak

Crunch U

Enhance

Styku

Club Connect

Trainer scheduling software

Job description

Crunch Fitness is seeking a Fitness Manager to lead the Personal Training department, grow the PT business, and develop trainers while delivering a high-energy member experience.

The right candidate will coach, sell, lead by example, and keep the department organized without losing Crunch's energy and personality. Strong leadership, sales, and fitness knowledge are essential for success in a fast-paced club.