Performing Arts Marketing Manager — Multi-Channel Campaigns

Houstongrandopera; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Houstongrandopera seeks a Marketing Manager to help develop and manage an integrated multi-channel marketing campaign that supports subscription and single ticket sales. You will report to the Director of Marketing and assist in daily department operations.

The role requires at least five years in direct marketing or sales within performing arts or agency environments, with strong copywriting and data-management capabilities. Some evenings and weekends may be required.

Qualifications

• Bachelor’s degree with at least five years in direct marketing or sales in performing arts or agency environment.
• Ability to write, edit and proof marketing/sales copy.
• Familiarity with customer retention databases (TESSITURA preferred).
• Experience managing multi-channel advertising campaigns.
• Supervisory experience is a plus.

Responsibilities

• Develop and execute all ticket sales campaigns across direct mail, print, digital, and broadcast advertising, plus e-marketing and events.
• Coordinate paid media partners, schedule and buy media, ensure timely delivery of creatives and analyze campaign metrics.
• Manage in-house marketing team, consultants, agencies and vendors for production of sales campaign collateral including the annual season brochure.
• Oversee comprehensive e-marketing strategy and provide design direction.
• Manage sales leads for direct marketing campaigns and handle list management and hygiene.
• Traffic creative work for internal approvals.
• Track sales against goals and monitor paid media ROI.
• Assist Director with marketing expense budget forecasting.
• Supervise Marketing Coordinator and department administrative duties.
• Perform other duties as required by the Marketing Director.

Skills

Direct marketing

Sales campaigns

Multi-channel marketing

Copywriting

Media planning

Budget forecasting

Team leadership

Analytics

Education

Bachelor's degree

Tools

TESSITURA

Microsoft Word

Microsoft Excel

Job description

Houstongrandopera seeks a Marketing Manager to help develop and manage an integrated multi-channel marketing campaign that supports subscription and single ticket sales. You will report to the Director of Marketing and assist in daily department operations.

The role requires at least five years in direct marketing or sales within performing arts or agency environments, with strong copywriting and data-management capabilities. Some evenings and weekends may be required.