Performance Strategist: Turn Insights into Breakthrough Campaigns

mhp.si; Little Rock (AR); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary & bonus potential

Flexible hybrid work model

Health, dental, vision benefits

401(k) with company match

Generous PTO and holidays

Professional development

Job summary

mhp.si in Arkansas seeks a Performance Strategist to connect client goals with media, marketing technology, and creative disciplines. This role ensures every channel contributes to the outcome and translates data into actionable concepts for testing and optimization.

The ideal candidate has 5+ years in marketing, a track record with ROAS/CAC/LTV metrics, and the ability to present findings to business leaders. This is a hybrid role with strong growth potential and a focus on measurable impact.

Qualifications

• 5+ years in marketing or advertising with exposure to media, digital media, and creative disciplines.
• Fluent in performance metrics (ROAS, CAC, CPL, LTV) and what drives them.
• Ability to turn customer insights or campaign performance into testable ideas and concepts.
• Comfortable presenting to business leaders and translating data into business language.

Responsibilities

• Translate client objectives into a coherent performance strategy across media, digital, and creative.
• Monitor ROAS, CAC, CPL, LTV and other metrics to spot performance gaps.
• Turn insights into new creative concepts and testable ideas to optimize campaigns.
• Direct the day-to-day work of media, digital media, and creative teams on an account.
• Make strategic recommendations to clients alongside account teams without handling contracts.
• Collaborate with account executives and project managers as a strategic resource.
• Stay current on media, digital, and creative trends to keep recommendations ahead.
• Support new business pitches with a performance-informed perspective.
• Apply AI tools in line with privacy and security guidelines.

Skills

Marketing experience

Performance metrics

Insight to concept

Executive communication

Team direction

Strategist mindset

Job description

mhp.si in Arkansas seeks a Performance Strategist to connect client goals with media, marketing technology, and creative disciplines. This role ensures every channel contributes to the outcome and translates data into actionable concepts for testing and optimization.

The ideal candidate has 5+ years in marketing, a track record with ROAS/CAC/LTV metrics, and the ability to present findings to business leaders. This is a hybrid role with strong growth potential and a focus on measurable impact.