Performance Strategist & Performance Manager | | Remote | LATAM

Remote Talent LATAM; United States; À distance; USD 36 000 - 43 000; Plein temps

Avantages offerts par ce poste

Salary: $3,500 USD/month

Payments twice per month

PTO: 12 paid vacation days after 1st y

Paid national holidays

Résumé du poste

Remote Talent LATAM is sourcing a strategic Performance Strategist / Manager to drive demand generation for B2B tech, SaaS, and fintech clients in the US market. The role blends hands-on campaign work with client communication and mentorship of junior team members.

You will manage multiple accounts, optimize paid media, and work with clients to accelerate leads, pipeline, and revenue. Strong English and platform fluency are essential.

Qualifications

• Hands-on with Google Ads, LinkedIn Ads, or Meta Ads across at least two platforms.
• Experience driving demand generation for B2B SaaS/tech/fintech clients.
• Budget management of $100K+ per month preferred.
• Strong data analysis using Excel/Sheets/Looker Studio.
• Fluent English and client-facing communication.

Responsabilités

• Develop and manage paid media strategies across Google Ads, LinkedIn Ads, and Meta Ads.
• Launch, optimize, and manage campaigns directly in ad platforms.
• Analyze campaign and funnel performance to identify opportunities for improvement.
• Track KPIs like CPL, CAC, MQLs, SQLs, pipeline, and revenue.
• Lead client meetings and present clear performance insights to stakeholders.

Connaissances

Google Ads

LinkedIn Ads

Meta Ads

B2B SaaS

Demand generation

Data analysis

Looker Studio

Excel

Google Sheets

English

Outils

Looker Studio

GA4

Tableau

Description du poste

About us:

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

About the Client

Our client is a leading full funnel digital marketing agency that helps growing companies in North America scale through performance marketing. Over the past 10+ years, they have managed more than $5 billion USD in ad spend for startups, scale-ups, and enterprise companies, mainly across B2B technology, SaaS, and consumer brands.

The agency has a strong low ego, collaborative culture where teamwork, learning, feedback, and problem-solving are highly valued.

About the Role

We are looking for a strategic and hands on Performance Strategist or Performance Manager (Demand Gen) to work with B2B technology, SaaS, and fintech clients.

This is a hands‑on performance marketing role. The ideal candidate should be comfortable developing strategy, working directly in ad platforms, analyzing performance data, speaking with clients, and supporting junior team members.

You will manage multiple client accounts and work directly with clients to improve paid media performance, generate qualified leads, and drive pipeline and revenue.

Key Responsibilities

• Develop and manage paid media strategies across Google Ads, LinkedIn Ads, and Meta Ads.


• Launch, optimize, and manage campaigns directly within the ad platforms.


• Analyze campaign and funnel performance to identify opportunities for improvement.


• Track KPIs such as CPL, CAC, MQLs, SQLs, conversion rates, pipeline, and revenue.


• Work with large datasets and create reports using Excel, Google Sheets, Looker Studio, or similar tools.


• Lead client meetings, performance reviews, and strategy discussions.


• Explain performance results and recommendations clearly to U.S. clients and stakeholders.


• Build media plans, pacing plans, and growth strategies for client accounts.


• Work with data and measurement teams when more advanced reporting or dashboards are needed.


• Review and QA work completed by junior performance specialists.


• Provide guidance, feedback, and support to junior team members.


• Manage a portfolio of approximately 3–5 clients, depending on account size and complexity.

Requirements

• Hands-on experience with Google Ads, LinkedIn Ads, or Meta Ads, with experience in at least 2 of the 3 platforms required.


• Experience working with B2B SaaS, technology, or fintech clients.


• Strong demand generation experience with an understanding of the full sales funnel and how paid media contributes to MQLs, pipeline, and revenue.


• Experience managing paid media budgets of $100K+ per month is preferred, but the client can be flexible for candidates with very strong SaaS/tech experience.


• Strong data analysis skills and experience working with Excel, Google Sheets, Looker Studio, or similar tools.


• Good understanding of performance reporting, attribution, conversion tracking, and full-funnel measurement.


• Strong English with excellent communication skills and the ability to lead client conversations independently.


• Strong presentation and storytelling skills, able to explain data and recommendations instead of simply reporting numbers.


• Comfortable being hands-on in the platforms, including campaign setup, optimization, reporting, and QA.

Nice to Have Qualifications

• Experience managing $200K+ in monthly ad spend.


• Experience with additional paid media channels such as YouTube, TikTok, or programmatic.


• Experience with Looker Studio or Tableau.


• Experience with attribution, incrementality, or multi-touch attribution.


• Experience mentoring or reviewing the work of junior performance marketing specialists.

Benefits

• Salary: $3,500 USD/month PLUS depending on experience and overall fit.


• Payments: Paid twice per month.


• PTO: 12 paid vacation days after 1 year, increasing with tenure.


• National Holidays: Paid national holidays based on your location.

Eligibility Criteria

• This position is only open to candidates residing in Mexico


• Applications from candidates outside Mexico (including the U.S. and other regions) will not be considered.


• Resumes must be submitted in English.


• Applications that do not meet these criteria will be automatically rejected.