Performance Marketing Strategy Lead

RLink Solutions; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

RLink Solutions seeks a senior Performance Marketing Strategy Lead to drive paid growth strategy across the Americas. You will connect channel performance to business KPIs, partner with senior leaders, and shape investment decisions across markets and channels.

You'll lead strategic planning rather than campaign execution, bringing analytics, testing, and growth opportunities to cross-functional teams to maximize Delivery growth.

Qualifications

• 7+ years of experience in Performance Marketing, Growth Marketing, Marketing Strategy, Digital Media, or a related analytical growth function.
• Bachelor’s degree in Marketing, Business, Economics, or equivalent practical experience.
• Strong analytical and problem-solving skills; ability to structure ambiguous problems and analyze data.
• Experience influencing budgeting and senior stakeholders; cross-functional impact.
• Experience across multiple markets or regions; technology industry familiarity.

Responsibilities

• Translate Delivery business priorities into cross-channel paid growth strategies across the Americas.
• Determine where and how Paid should invest across markets, channels, audiences, and initiatives.
• Identify, test, and scale new approaches to drive incremental Delivery growth.

Skills

Analytical thinking

Communication skills

Strategic mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Economics

Job description

Role: Performance Marketing Strategy Lead

• Strong performance marketing channel experience, ideally cross-channel. If not, deep recent experience in one of our largest channels like SEM or Paid Social. Profiles focused primarily on Influencer or Affiliate are less relevant given those are smaller channels for us.
• Strong business orientation — candidates should be able to connect channel performance to broader business KPIs and business impact, not just campaign execution.
• Stakeholder management and communication experience, ideally partnering with business leaders and presenting recommendations / performance readouts to senior stakeholders.
• Consumer experience preferred; B2B can also work if the candidate has strong transferable performance marketing experience. Relevant tech / marketplace experience is a plus.
• Ideally someone who has owned strategy and decision-making, not just execution — e.g. budget allocation, channel mix, testing strategy, or identifying growth opportunities.

Job Description:

About the Role

Helps drive growth for millions of customers and earners around the world. We’re looking for a senior performance marketing strategist to lead paid marketing strategy for Delivery in our largest mega-region, the Americas. In this role, you’ll sit at the intersection of business strategy, analytics, and paid media. You’ll identify the biggest growth opportunities for Delivery, determine where Paid can have the greatest impact, and shape how we invest across markets and channels. You’ll partner with regional Delivery leaders, global channel teams, Science, Finance, and other cross-functional teams to turn complex business problems into clear strategies and investment decisions. This is a strategy role, not a campaign execution role—you’ll be expected to bring a strong analytical point of view, challenge existing plans, and drive decisions across a highly cross-functional organization.

What You'll Do

• Translate Delivery business priorities into cross-channel paid growth strategies across the Americas.
• Determine where and how Paid should invest across markets, channels, audiences, and initiatives.
• Identify, test, and scale new approaches to drive incremental Delivery growth.

Drive Data-Driven Growth Decisions

• Analyze performance and business trends to identify opportunities, risks, and root causes.
• Use paid marketing fundamentals, acquisition economics, and measurement insights to evaluate investment tradeoffs.
• Turn complex analysis into clear recommendations and decisions for senior stakeholders.

Influence Cross-Functional Decisions

• Partner with Delivery, Channel, Science, Finance, and other teams to align on growth priorities.
• Challenge existing plans and bring a clear Paid point of view to strategic business decisions.
• Lead senior discussions to prioritize opportunities and align teams on the highest-impact investments.

Basic Qualifications

• 7+ years of experience in Performance Marketing, Growth Marketing, Marketing Strategy, Digital Media, or a related analytical growth function.
• Bachelor’s degree in Marketing, Business, Economics, or equivalent practical experience.

Preferred Qualifications

• Strong analytical and problem-solving skills, with the ability to structure ambiguous problems, form hypotheses, analyze data, and make investment recommendations.
• Strong understanding of paid marketing fundamentals, including ROAS, acquisition economics, attribution, incrementality, and performance measurement.
• Experience making or influencing marketing investment and budget allocation decisions.
• Experience influencing senior stakeholders in a large, matrixed organization.
• Strong communication skills, with the ability to turn complex analysis into clear recommendations.
• Experience working across multiple markets or regions preferred.
• Experience working within the technology industry.