Performance Marketing Specialist: Paid Search & Analytics

Pearson; Indianapolis (IN); On-site; USD 55,000 - 140,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment across multiple markets. You will execute, monitor, optimize, and report on campaigns with internal teams and external agencies to meet performance goals.

Reporting to the Principal, Performance Marketing, you will analyze data, test strategies, and help improve enrollment and efficiency while staying current with platform updates and best practices.

Qualifications

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills; excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools; strong written and verbal communication.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Skills

Strong analytical

Attention to detail

Excellent communication

Excel proficiency

Time management

Data interpretation

Tools

Google Ads

Google Analytics

SA360

Microsoft Ads

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment across multiple markets. You will execute, monitor, optimize, and report on campaigns with internal teams and external agencies to meet performance goals.

Reporting to the Principal, Performance Marketing, you will analyze data, test strategies, and help improve enrollment and efficiency while staying current with platform updates and best practices.