Paid Search Performance Specialist

Pearson; Honolulu (HI); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment and adoption of educational products. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agency partners to ensure campaigns meet performance goals.

The role emphasizes data-driven decision making, testing, and ongoing optimization to improve enrollment volume and efficiency, with opportunities to leverage

Qualifications

• 3–6 years of hands-on paid search campaign management.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.
• Proficiency with Excel and performance reporting tools.

Responsibilities

• Execute and manage paid search campaigns across Google Ads, Microsoft Ads, SA360.
• Implement updates, ad copy changes, audience targeting adjustments, budgets, and optimization recommendations.
• Monitor daily performance, identify trends, issues or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Collaborate with agency partners and cross-functional teams to align campaigns with enrollment goals.

Skills

Analytical thinking

Attention to detail

Communication

Time management

Tools

SA360

Google Ads

Microsoft Ads

Google Analytics

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment and adoption of educational products. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agency partners to ensure campaigns meet performance goals.

The role emphasizes data-driven decision making, testing, and ongoing optimization to improve enrollment volume and efficiency, with opportunities to leverage