Enrollment-Driven Paid Search Specialist

Pearson; Concord (NH); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns aimed at increasing student enrollment and adoption of educational products. You will handle day-to-day execution, monitoring, optimization support, and reporting across multiple markets.

Reporting to the Principal, Performance Marketing, you will partner with internal teams and agencies to ensure campaigns run efficiently, meet goals, and surface optimization opportunities.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.
• Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.
• Proactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency.
• Support ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment.
• Stay informed on search platform updates, new features, AI-driven capabilities, and industry best practices.
• Prepare recurring campaign reports and performance summaries.
• Analyze campaign performance and communicate key insights to team members and stakeholders.
• Monitor pacing and budget delivery to ensure media investments remain aligned with enrollment goals.
• Validate campaign tracking and reporting accuracy.
• Assist with forecasting, trend analysis, and performance investigations.
• Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations.
• Participate in campaign reviews and performance discussions.
• Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives.
• Coordinate campaign assets, creative approvals, and implementation requirements across stakeholders.
• Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly.
• Maintain organized campaign documentation, testing logs, and performance records.
• Support process improvement initiatives that increase efficiency and campaign effectiveness.
• Assist in identifying automation opportunities that improve workflows and reporting.

Skills

Paid Search

Campaign Management

Performance Analysis

Data Interpretation

Quality Assurance

Attention to Detail

Time Management

Communication

Digital Marketing

Tools

Google Ads

Google Analytics

SA360

Excel

Microsoft Ads

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns aimed at increasing student enrollment and adoption of educational products. You will handle day-to-day execution, monitoring, optimization support, and reporting across multiple markets.

Reporting to the Principal, Performance Marketing, you will partner with internal teams and agencies to ensure campaigns run efficiently, meet goals, and surface optimization opportunities.