Performance Marketing Specialist

PureTalk; Covington (GA); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Great work-life balance

Job summary

A telecommunications company in Covington is seeking a Performance Marketing Specialist to transform digital media strategies into effective campaigns. The successful candidate will manage paid search and social advertisements, utilize data analytics to optimize performance, and collaborate across teams. This full-time position caters to individuals with strong project management skills and a bachelor’s degree in business. The role offers a dynamic work environment with opportunities for growth.

Qualifications

• 3-5 years of experience in Paid Search and Paid Social.
• Ability to manage campaigns to meet CPA, ROAS, or similar KPIs.
• Experience delivering performance reports to stakeholders.

Responsibilities

• Translate media strategy into actionable plans.
• Monitor campaign performance and optimize accordingly.
• Present results to senior leadership.

Skills

Paid Search expertise

Paid Social expertise

Analytical mindset

Communication skills

Project management

Education

Bachelor’s degree in business or related field

Tools

Google Ads

Meta Ads

Job description

4 weeks ago Be among the first 25 applicants

Performance Marketing Specialist - PURETALK

On-site role based in Covington, GA (Atlanta metro area)

Great opportunity for a highly motivated and talented Performance Marketing Specialist who thrives in fast‑paced, data‑driven environments and knows how to turn strategic direction into performance‑driven execution. The successful candidate must be able to collaborate, communicate, and multitask while always prioritizing projects that will drive the business forward. We offer an incredible opportunity for development and growth for a candidate with a self‑starter personality who comes with an eager attitude to learn.

This role is perfect for a hands‑on performance marketer who is as comfortable in platform dashboards as they are presenting results to executive leadership. This person will be responsible for transforming digital media strategy into actionable, effective campaigns across search and paid social ads. Ownership spans from tactical planning to campaign execution and daily optimization, ensuring we hit performance goals and continue evolving our digital media footprint. This role reports to the Senior Digital Marketing Manager, aligning tactics to broader business objectives across our family of wireless brands, while also collaborating cross‑functionally with brand, creative, and analytics teams.

Company: Telrite Holdings, Inc. is a privately held telecom headquartered in Covington, GA, approximately 30 miles east of downtown Atlanta, with a secondary office located in Marietta, GA, housing our IT and technical operations. Our brands include PureTalk, H2O Wireless, and Life Wireless, providing wireless services to a broad national customer spectrum utilizing the nation’s largest GSM networks. We offer a competitive compensation and benefits package, great work‑life balance, and a unique work environment in our Covington, Georgia, headquarters.

Responsibility Highlights

• Translate high‑level media strategy into actionable paid media plans and execution timelines.
• Build, launch, and optimize campaigns across paid search & paid social ads.
• Monitor campaign performance daily, implementing data‑driven optimizations to improve efficiency and results.
• Brief creative teams on creative requirements that align with platform best practices.
• Own daily, weekly, and monthly performance reporting, surfacing insights and opportunities for improvement.
• Present results and strategic recommendations to senior leadership in a clear and compelling way.
• Lead cross‑functional initiatives that require collaboration with creative, brand, analytics, and product teams.
• Stay ahead of platform changes and paid media trends, proactively testing new formats or targeting approaches.
• Ensure media budgets are paced effectively, with strong forecasting and spend management discipline.

Skills/Qualifications

• Bachelor’s degree in business or related field.
• 3-5 years of experience in Paid Search and Paid Social, with hands‑on expertise in Google Ads (search & video) and Meta Ads.
• Proven track record of managing and optimizing digital campaigns to meet CPA, ROAS, or similar KPIs.
• Demonstrated ability to lead projects independently and drive measurable impact.
• Experience creating and delivering performance reports to stakeholders at all levels.
• Strong attention to detail and an analytical mindset with the ability to translate numbers into actionable insights.
• Comfort working in a fast‑moving environment and balancing multiple priorities.
• Excellent communication and interpersonal skills—able to lead by influence across departments.
• Support and model the company’s core values.

Preferred Experience

• Experience working in high‑growth, high‑volume environments.
• Familiarity with additional paid platforms and buys such as TikTok Ads, LinkedIn Ads, programmatic buying, etc.
• Exposure to working with first‑party data strategies, remarketing audiences, or feed‑based campaign structures.

Please apply now. Thank you for your interest!

Note that job information in this posting is not all-inclusive. Other duties and responsibilities will be assigned and are subject to change based on business needs and management directives. No phone calls, agencies, or solicitations please. While we would like to respond to every inquiry, the volume of submissions prevents us from contacting those that are not close matches for consideration. Please attach a resume or include full job history with submission, along with earnings history. PureTalk, Locus Telecommunications, Life Wireless and Telrite are equal opportunity employers, dedicated to promoting a dynamic, culturally diverse, and drug‑free workplace.

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Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Non‑profit Organizations, Hospitals and Health Care, and Medical Practices