Performance Marketing Manager- Remote

Tried and True Media; Wilmington (NC); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive base salary

Remote work

US business hours

Culture of excellence

Job summary

Tried and True Media (TNT) is a fully remote digital direct response agency in health/wellness/beauty, delivering performance for top-spending clients on Meta, Google, TikTok and emerging platforms. You will drive data‑driven marketing, optimize funnels, and boost ROAS across multiple channels.

The role centers on owning client relationships, leading a cross‑functional team, and relentlessly testing to uncover growth opportunities.

Qualifications

• 3+ years in performance marketing, agency or multi-brand setting.
• Strong problem-solving and bottleneck-removal skills.
• Fluent data analysis: build, manipulate, and interpret spreadsheets.
• Creative thinker with ability to scale client offers.
• Proven leadership with team-orientation and client advocacy.
• Commitment to on-time, high-quality work with compliance.

Responsibilities

• Own a portfolio of clients with ROAS and growth targets across Meta, Google, TikTok.
• Lead a cross-functional cell including media buyers, creative, and copywriters to hit KPIs.
• Analyze funnel performance and run CRO tests to improve CVR, AOV, LTV and ROAS.
• Develop and scale client campaigns through data-driven testing and optimizations.
• Foster strong client relationships and clear communication with stakeholders.
• Mentor teammates and share learnings to drive continuous improvement.

Skills

3+ Years Performance Marketing

Problem Solver

Data-Driven

Creative Marketer

True Leader

Ownership Mindset

Exceptional Communicator

Job description

Tried and True Media (TNT) is a fully remote digital direct response agency in the health/wellness/beauty space who has generated over $1.2B in sales for our clients. We’re searching for a creative, yet data-driven direct response marketer to drive performance for our top spending clients on Meta, Google, TikTok and other emerging platforms.

What's In It For You?

• Core Compensation: Competitive base salary + performance bonuses
• Location: 100% Remote (global team of 70+ with no corporate office).
• Hours: Standard US Business Hours (We operate on Eastern, with some flexibility for those on the West Coast).
• Culture: Incredibly smart people obsessed with helping our clients (and each other) win!

Who's a Great Fit?

The ideal candidate is naturally comfortable leading a team and being the central point of contact for the client externally… while being a strong advocate for the client internally. You’re a gifted marketer and optimizer and thoroughly enjoy scrutinizing every step in the client's funnel to pinpoint bottlenecks and spot opportunities to boost CTR, ROAS, CVR, AOV, LTV and other key funnel metrics that open the door to additional, profitable scale.

Most importantly, however, you are addicted to winning and driving growth. You get uncomfortable if things aren’t running smoothly, annoyed when hypotheses don’t turn out how you thought (diving deep to figure out why), and pissed if you’re at risk for missing your targets. You love taking on the challenge of being given a target by the client and the autonomy by your company to figure out how to make it all work. And you gain immense satisfaction working with your team to smash through those targets and deliver success.

What’s Our Setup?

We've structured our teams into cells, each of which has a portfolio of clients its assigned. Each cell is comprised of a performance manager (you), a media buyer, creative producer, junior and senior copywriters, and video editors. Everyone on the cell is focused on the single goal of hitting client spend and ROAS targets.

Regardless of what cell you’re in, everyone benefits from the following:

• Sophisticated Analytics – In addition to detailed campaign reporting, we have a proprietary analytics platform that allows us to pinpoint which elements of video ads drive response
• Shared Learnings – Participation in weekly “best of” calls where in all performance marketers share what’s working across the board both for client ads and funnels
• Clear Feedback / Mentoring – You’ll be given clear feedback on your performance and routine mentoring sessions to ensure you continually upskill and develop your craft
• Subject Variety – You’ll be given a huge variety of subject matter to work on, with a mix of clients who have a mix of offers in your assigned cell, rotating to other cells over time
• High-Caliber, Collaborative Team – You’ll have the full resources you need to win, with everything from analytics to copywriting, video editing, media buying, etc.

Key Expectations

• Performance and Growth of a Portfolio of Clients – You’ll have an opportunity to build a portfolio of clients who spend $2M - $5M per month. Campaigns will primarily run on Meta and Google. Your #1 goal is to increase the effectiveness of the client’s campaign to ensure the client achieves their primary KPIs and scale the account.
• Cultivate Strong Client Relationships – Because you’ll be the primary point of contact with the client, you’ll need to cultivate a strong, respectful, trusting relationship that encourages the bilateral sharing of information and fast resolution of issues. The client will expect you to be “on it” – and so will we.
• Drive Campaign Performance Daily – Every day you will stay on top of campaign and ad‑level performance metrics providing data‑driven insight and opportunities for the media and creative team to expand and scale ad concepts and campaigns.
• Optimize Conversion Funnel KPIs – You’ll invest significant time analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, LTV and other relevant funnel KPIs to drive improved ROAS.
• Drive Creative Expansion – With your knowledge of the client’s product and customer base, you will play a pivotal role in helping the creative team expand existing controls through variation expansions and VSL expansions. Each week you will work directly with the media and creative team to suggest tests to scale the account.
• Extend Campaign Success – By looking daily at campaign data, you’ll provide the insight needed to expand campaigns and prevent them from fizzling out. This could be by working with the creative team to test completely new concepts, with the media team to target new audiences, or coming up with your own CRO funnel tests to boost CVR, AOV or LTV to provide more buffer for the existing campaigns to run longer.

Requirements

• 3+ Years Performance Marketing Experience – Ideally at an agency or a company with multiple brands wherein you were directly accountable for delivering ad spend and ROAS targets and had to work with a team in a fast‑paced environment.
• Problem Solver – You’re naturally gifted at solving problems, whether that’s by removing a bottleneck, capitalizing on an opportunity, using new tech, optimizing processes, organizing assets differently or completely re‑formulating audience/offer/positioning strategy.
• Data‑Driven – You have a love for numbers, can easily build, manipulate and slice and dice spreadsheets, detecting patterns that lead to the insights that inform next steps.
• Creative Marketer – You’re highly creative, with the ability to look at things through multiple dimensions to pinpoint ways to crack the code to get a client offer to scale.
• True Leader – You excel at leading a team, devising an action plan to hit that target and methodically executing along the way, pivoting as needed
• Ownership Mindset – You take extreme pride in submitting high‑quality work that’s on time, on spec, been double checked, meets all compliance guidelines, etc.
• Exceptional Communicator – You are highly experienced working with clients and internal stakeholders and are adept at ferreting out what client’s need, even when they’re not sure themselves.

TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct to Consumer Space. With our focused data‑driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.