Performance Marketing Manager | Perricone MD

The Hut Group; New York (NY); Hybrid; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative company as a Performance Marketing Manager, where your expertise will drive customer acquisition and retention strategies. You will collaborate with various marketing teams to create impactful campaigns across multiple channels, ensuring alignment with business objectives. This role offers a unique opportunity to manage significant budgets while utilizing data-driven insights to optimize performance. With a hybrid work model and a commitment to diversity and inclusion, this position not only fosters professional growth but also values your contributions to the team. Embrace this chance to make a significant impact in a fast-paced environment!

Benefits

Hybrid Work Model

Generous PTO

Summer Fridays

Employee Discounts

Qualifications

• 1-3 years of experience in e-commerce performance marketing.
• Strong analytical skills and ability to manage budgets effectively.

Responsibilities

• Drive acquisition and retention growth targets through performance marketing.
• Manage seven-figure budgets and optimize campaigns for ROI.

Skills

E-commerce Performance Marketing

Analytical Skills

Stakeholder Management

Budget Management

Campaign Optimization

Education

Bachelor's Degree in Marketing or related field

Tools

AdTech Platforms

Performance Marketing Tools

Job description

Performance Marketing Manager | Perricone MD

Job Category: Marketing

Division: THG Beauty

Location: US, New York City

Job Type: Full-time

About THG

We’re a fast-moving, global technology group that specializes in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

Why be a Performance Marketing Manager at THG - Perricone MD?

Working within the Perricone MD brand business unit reporting into the Marketing Director, the Performance Marketing Manager will be responsible for the delivery of our acquisition and retention growth targets whilst also collaborating with Marketing Channel Directors to deliver our marketing strategy. Working with marketing channel directors and channel teams you will be responsible for driving spend and channel activation aligned to the campaign calendar to achieve key business results (ie. total customer acquisitions at target CAC).

You will be responsible for coordinating our monthly approach across all channels, both paid and free, reporting on performance and learnings and continually adapting strategy based on results and desired business outcomes.

You will own the creation and delivery of monthly marketing KPIs for Perricone MD whilst supporting the Marketing Channel Directors in delivering the overall annual marketing strategy.

Liaise with Content, Social, Campaign, Events and Digital teams to execute 360 marketing campaigns and amplify marketing coverage.

As a Performance Marketing Manager at THG, you'll:

• Build new campaigns across Display, Video and Amazon campaigns.
• Work alongside Marketing Directors to create and deliver monthly revenue and marketing COS% targets whilst owning all progress reporting on each channel's performance and the rolled-up position.
• Create and report on all weekly and monthly new customer, CAC, SPA and product category mix targets, generating insights to support in-month optimizations.
• Ensure all performance marketing activations closely align to the trading, social and brand marketing calendars to maximize customer acquisition opportunity within the market.
• Input into creative campaign ideation and strategies to build brand awareness as well as own the collection and distribution of customer insights.
• Manage seven-figure budgets confidently and effectively.
• Work closely and manage relationships with platform account managers to ensure best-in-class channel development.
• Use data-driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
• Collaborate with our in-house design team to deliver banner and ad creation.
• Constantly optimize campaigns to agreed revenue and ROI targets.
• Manage daily paid campaign spend to ensure optimum campaign performance.
• Make useful recommendations on how to develop paid strategy and the ways in which to implement these changes.
• Conduct competitor research and analysis.
• Interpret campaign briefs into paid media execution across multiple platforms and audiences.
• Report and analyze to show the impact of work.
• Work collaboratively with other channels and departments to share insights and develop data-led strategy.

What skills & experience do I need for this role?

• 1-3 years of e-commerce performance marketing experience. In-house performance marketing experience preferred.
• Prior responsibility of owning at least one performance marketing channel’s budget and performance-related outcomes a must. Experience in driving multi-channel/cross-channel performance and strategy a plus.
• Experience working in a performance-driven marketing environment and familiarity with AdTech and measurement approaches to drive decision-making based on incrementality opportunities.
• Proven ability to work autonomously and deliver results.
• Highly numerate with strong analytical skills and business acumen.
• Strong stakeholder management skills with a significant portion of the role being focused on being able to coordinate and execute cross-function planning.

What's in it for me?

• Hybrid Work Model (3 Days in Office, 2 days WFH), Office Location: 115 Broadway, New York, NY.
• Generous PTO (Paid Time Off).
• Summer Fridays.
• Exclusive employee discounts off THG Brands.
• Many more...

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavor to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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