Performance Marketing Manager | Perricone MD

THG Fluently; New York (NY); Hybrid; USD 67,000 - 75,000; Full time

Job summary

An established industry player seeks a Performance Marketing Manager to lead acquisition and retention strategies. In this dynamic role, you will collaborate with cross-functional teams to execute impactful marketing campaigns. Your expertise in ecommerce performance marketing will drive customer acquisition and retention, ensuring alignment with business goals. This innovative firm offers a hybrid work model, competitive salary, and generous benefits, fostering an environment where your contributions are valued. If you're passionate about data-driven marketing and eager to make a significant impact, this opportunity is perfect for you.

Benefits

Medical, Dental, Vision plans

Generous PTO

Summer Fridays

Exclusive employee discounts

Qualifications

• 1-3 years of ecommerce performance marketing experience required.
• Proven ability to work autonomously and deliver results.

Responsibilities

• Drive acquisition and retention growth targets across channels.
• Manage seven-figure budgets and optimize campaign performance.

Skills

Ecommerce Performance Marketing

Analytical Skills

Stakeholder Management

Budget Management

Data-Driven Decision Making

Education

Bachelor's Degree

Tools

AdTech Platforms

Google Analytics

Job description

Performance Marketing Manager | Perricone MD

Join to apply for the Performance Marketing Manager | Perricone MD role at THG Fluently

Performance Marketing Manager | Perricone MD

1 month ago Be among the first 25 applicants

Join to apply for the Performance Marketing Manager | Perricone MD role at THG Fluently

Get AI-powered advice on this job and more exclusive features.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Why be a Performance Marketing Manager at THG - Perricone MD?

Working within the Perricone MD brand business unit reporting into the Marketing Director, the Performance Marketing Manager will be responsible for the delivery of our acquisition and retention growth targets whilst also collaborating with Marketing Channel Directors to deliver our marketing strategy. Working with marketing channel directors and channel teams you will be responsible for driving spend and channel activation aligned to the campaign calendar to achieve key business results (ie. total customer acquisitions at target CAC).

You will be responsible for coordinating our monthly approach across all channels, both paid and free, reporting on performance and learnings and continually adapting strategy based on results and desired business outcomes.

You will own the creation and delivery of monthly marketing KPIs for Perricone MD whilst supporting the Marketing Channel Directors in delivering the overall annual marketing strategy.

Liaise with Content, Social, Campaign, Events and Digital teams to execute 360 marketing campaigns and amplify marketing coverage

As a Performance Marketing Manager At THG, You'll

• Building new campaigns across Display, Video and Amazon campaigns
• Work alongside Marketing Directors to create and deliver monthly revenue and marketing COS% targets whilst owning all progress reporting on each channels performance and the rolled up position
• Creation of and reporting on all weekly and monthly new customer, CAC, SPA and product category mix targets, generating insights to support in-month optimizations
• Ensuring all performance marketing activations closely align to the trading, social and brand marketing calendars to maximize customer acquisition opportunity within the market
• Input into creative campaign ideation and strategies to build brand awareness as well as own the collection and distribution of customer insights
• Confidence and experience managing seven figure budgets
• Working closely and managing relationship with platform account managers to ensure best in class channel development
• Using data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
• Working with our in-house design team to deliver banner and ad creation.
• Constant optimization of campaigns to agreed revenue and ROI targets
• Managing daily paid campaign spend to ensure optimum campaign performance
• Make useful recommendations on how to develop paid strategy and the ways in which to implement these changes
• Conducting competitor research and analysis
• Interpreting campaign briefs into paid media execution across multiple platforms and audiences
• Reporting and analysis to show the impact of work
• Working collaboratively with other channels and departments to share insights and develop data-led strategy
  
  

What skills & experience do I need for this role?

• 1-3 years of ecommerce performance marketing experience. In-house performance marketing experience preferred
• Prior responsibility of owning at least one performance marketing channel’s budget and performance related outcomes a must. Experience in driving multi-channel/cross-channel performance and strategy a plus
• Experience working in performance driven marketing environment and with familiarity with AdTech and measurement approaches to drive decision making based on incrementality opportunities
• Proven ability to work autonomously and deliver results
• Highly numerate with strong analytical skills and business acumen
• Strong stakeholder management skills with a significant portion of the role being focused on being able to coordinate and execute cross-function planning
  
  

What's in it for me?

• Salary: $67,500 - $75,000
• Hybrid Work Model (3 Days in Office, 2 days WFH), Office Location: 115 Broadway, New York, NY
• Medical, Dental, Vision plans
• Generous PTO (Paid Time Off)
• Summer Fridays
• Exclusive employee discounts off THG Brands
• Many more...
  
  

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Translation and Localization

Referrals increase your chances of interviewing at THG Fluently by 2x

Sign in to set job alerts for “Marketing Manager” roles.

Marketing & Production Manager, Vogue Shopping

New York City Metropolitan Area 1 week ago

New York, NY $72,000.00-$78,000.00 6 days ago

Manager, Marketing Strategist - The Orchard

New York, NY $88,000.00-$110,000.00 1 week ago

Senior Brand Marketing Manager, Women's Collection & Lauren

New York, NY $150,000.00-$180,000.00 3 days ago

Assistant Vice President, Brand Marketing

Associate Manager, Digital Marketing NA Planning

New York, NY $80,000.00-$92,500.00 4 days ago

New York, NY $160,000.00-$185,000.00 1 hour ago

New York, NY $65,000.00-$80,000.00 3 weeks ago

New York, NY $189,000.00-$258,000.00 1 week ago

New York City Metropolitan Area 6 days ago

Associate Director, Brand Partnerships - Columbia

New York, NY $90,000.00-$100,000.00 4 days ago

Manager, International Marketing - Asia (NARS)

New York, NY $93,480.00-$128,535.00 2 weeks ago

New York, NY $158,000.00-$223,000.00 1 day ago

New York, NY $122,000.00-$176,000.00 1 week ago

New York City Metropolitan Area $65,000.00-$82,000.00 2 weeks ago

Senior Director, Creative Marketing & Strategy - The Orchard

Senior Director, Brand Marketing & Social - Ann Taylor

Assistant Manager, Events Marketing - Americas

New York City Metropolitan Area 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.