Performance Marketing Manager — Offline & Digital Testing

80Twenty; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

Company HSA

Dependent Care FSA

Flexible PTO

Career growth

Job summary

80Twenty is partnering with a fast-growing food e-commerce marketplace, connecting consumers with iconic dishes across the U.S. The role owns offline media — TV, streaming, direct mail — and supports major digital channels with a Growth team focused on hypothesis-driven spend.

The ideal candidate has 3+ years in performance or growth marketing, strong analytics, SQL, and advanced Excel skills. You’ll drive measurement rigor and build dashboards to guide strategic decisions.

Qualifications

• 3+ years in performance marketing, growth marketing, media, or analytics with end-to-end ownership of a paid channel.
• Fluency in core performance metrics (CTR, CVR, CPA, ROAS, CAC, AOV, LTV) and how they move each other.
• Strong analytical instincts for ambiguous data and the judgment to know how much confidence a dataset earns.
• Advanced Excel or Google Sheets skills—pivot tables, lookups, and building trackers.
• Working knowledge of SQL and the ability to pull and join your own data.
• A solid grasp of ROI, incrementality, and testing frameworks—A/B, holdout, geo lift, MMM.
• Experience managing or collaborating with external agencies and vendors.
• Clear written and verbal communication that lands the core insight quickly.
• High attention to detail and urgency to act on learnings.

Responsibilities

• Monitor performance across offline and select digital channels with regular cadence.
• Pull and analyze data across marketing stack to identify drivers of results.
• Translate analysis into clear, prioritized recommendations.
• Build and manage a testing roadmap addressing value questions (incrementality, holdouts, geo tests).
• Partner with external agencies to scope, launch, and measure tests and strategies.
• Build and maintain performance trackers and dashboards for decision-making.
• Develop measurement frameworks for offline channels with imperfect attribution.

Skills

Performance marketing

Growth marketing

Media analytics

Data-driven decision making

Excel/Sheets

SQL

Dashboarding

A/B testing

Incrementality

Vendor management

Tools

Snowflake

Sigma

Google Analytics

Job description

80Twenty is partnering with a fast-growing food e-commerce marketplace, connecting consumers with iconic dishes across the U.S. The role owns offline media — TV, streaming, direct mail — and supports major digital channels with a Growth team focused on hypothesis-driven spend.

The ideal candidate has 3+ years in performance or growth marketing, strong analytics, SQL, and advanced Excel skills. You’ll drive measurement rigor and build dashboards to guide strategic decisions.