Performance marketing manager in paid search

Hilo By Aktiia; United States; Remote; USD 67,000 - 124,000; Full time

Benefits offered by this job

Equity program

Competitive compensation

Job summary

Hilo By Aktiia ищет руководителя по платному поиску с 5+ годами опыта в международной среде. Вы будете разрабатывать и реализовывать стратегию в Google Ads, Microsoft Advertising и смежных платформах, управлять бюджетами и ставками по рынкам США, ЕС и прочим.

В задачи входят тестирование, аналитика ROI, настройка трекинга, внедрение AI-автоматизации и координация с командами маркетинга, продукта и аналитики.

Qualifications

• Минимум 5 лет hands-on paid search опыта в международной среде, ответственность за бюджеты и результаты.
• Глубокие знания Google Ads, опыт работы с Microsoft Advertising.
• Ориентация на данные, тестирование и коммерческое суждение.

Responsibilities

• Разработка и реализация стратегии платного поиска по рынкам США, ЕС, UK, и др.
• Управление бюджетами, темпами, ставками и инвестициями между платформами и рынками.
• Измерение ROI, CAC, конверсий с использованием данных и отчетности платформ.
• Построение дорожной карты тестирований по ключевым словам, аудиториям и лендингам.

Skills

Paid search

Budget management

Data-driven decisions

Multi-market experience

English

German

Tools

Google Ads

Microsoft Advertising

Analytics platforms

Job description

Описание:

High blood pressure is the world's most common disease, causing 18M deaths each year. At Hilo by Aktiia, we're building a world where no lives are lost to its effects — with technology that helps people take control of their health.

Задачи:

• Set the paid search strategy across the US, UK, Germany and further growth markets.
• Lead campaign strategy and execution across Search, Shopping and Performance Max, working closely with internal teams and external partners and include Google Demand Gen where it support our goals.
• Manage budgets, pacing, bidding and investment across platforms and markets.
• Measure performance against acquisition cost, conversion, revenue, and ROI, using business data alongside platform reporting.
• Build a testing roadmap across keywords, audiences, creative, product feeds and landing pages and use the results to improve conversion and guide investment.
• Partner with marketing, product, creative and analytics colleagues to strengthen tracking and improve the customer journey.
• Use AI tools and platform automation to accelerate research, analysis and execution, while checking outputs and keeping health claims accurate.
• Drive the testing and development of additional paid channels, such as native advertising and scale successful approaches.
• Present results, risks and opportunities clearly, with a point of view on what Hilo should do next.

Требования:

• At least 5 years of hands-on paid search experience in an international setting, with accountability forbudgets and measurable business results.
• Deep expertise in Google Ads, and strong working experience with Microsoft Advertising.
• A data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment.
• A track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets.
• Experience with media planning and performance forecasting.
• Experience launching and evaluating paid channels beyond search.
• The ability to set direction and influence colleagues while staying close to campaign execution.
• Practical experience using AI and automation, with the judgment to verify their outputs.
• Fluent English and German are a must.
• Будет плюсом: experience in health tech, medical devices, wearables, or subscription products

Условия:

This role can be performed remotely from anywhere in Europe. Occasional travel to our office in Neuchâtel, Switzerland, or to team events may be required. Applicants must already hold a valid visa or work permit for their country of residence, as Hilo is not able to provide visa sponsorship. Competitive compensation, equity program and other benefits (depending on location).