Performance Marketing Manager

Turnerpest; Jacksonville (FL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

401(k) Savings Plan

Life insurance

Paid holidays

Paid training

Paid time off

Job summary

Turner Pest Control is seeking a data-driven Growth Marketing Manager to turn marketing investment into qualified leads, new customers, and long-term value. This role focuses on HubSpot, analytics, paid ads, lead gen, segmentation, automation, and journey optimization to drive growth across Florida.

You will collaborate with Marketing, Sales, Operations, and agency partners to identify opportunities, optimize campaigns, and scale revenue while maintaining a customer-centric approach.

Qualifications

• 5+ years of experience in growth, performance or digital marketing.
• Bachelor's degree in Marketing, Analytics, Business or related field.
• Demonstrated experience generating and optimizing leads through paid digital channels.
• Strong working knowledge of HubSpot, including workflows, segmentation, automation and reporting.
• Strong knowledge of Google Ads and Google Analytics 4.
• Experience analyzing marketing funnels and conversion performance.
• Experience building dashboards and translating data into business decisions.
• Strong understanding of CPL, CAC, ROAS/ROI, conversion rates and CLV.
• Experience with customer segmentation and lifecycle marketing.

Responsibilities

• Own strategies to increase qualified leads, conversion and customer acquisition.
• Manage and optimize Google Ads, Local Services Ads, Meta and other channels.
• Evaluate performance by market, service, audience, campaign and channel.
• Optimize marketing spend based on CPL, CAC, conversion rate, revenue and ROI.
• Identify underperforming campaigns and recommend corrective actions.
• Partner with agencies while owning strategy, data and results.
• Align lead generation with seasonality, market opportunity and capacity.
• Build dashboards linking marketing activity to leads, customers and revenue.

Skills

HubSpot

Marketing analytics

Paid digital ads

Lead generation

Customer segmentation

Marketing automation

Customer journey optimization

Google Ads

Google Analytics 4

A/B testing

SEO

Local search

Education

Bachelor's degree in Marketing, Analytics, Business or related field

Tools

HubSpot

Google Ads

Google Analytics 4

Google Tag Manager

Meta Business Manager

CallRail

Job description

Turner Pest Control is looking for a data-driven growth marketer to help build and optimize the engine that turns marketing investment into qualified leads, new customers and long-term customer value.

This is not a traditional marketing manager role. We are looking for someone who is highly capable in HubSpot, marketing analytics, paid digital advertising, lead generation, customer segmentation, marketing automation and customer journey optimization.

You will work closely with Marketing, Sales, Operations, Customer Service and agency partners to understand what's working, what's not and where our next growth opportunities exist.

Turner Pest Control is proud to offer our employees a host of outstanding benefits!

What You'll Get...We want to help our employees build a great career and a great future. At Turner Pest Control, you'll have access to these great benefits!

Health and Well-being:

• Blue Cross Blue Shield medical PPO options
• Delta Dental and Vision
• Prescription drug program
• Flexible Spending Accounts (FSA) for medical and childcare expenses
• Health Savings Plans (HSA) available with qualified plans

Financial Security:

• Competitive hourly compensation
• 401(k) Savings Plan
• Life insurance and short-term disability 100% company paid (with options to buy up)
• Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance options

Work/Life Balance:

• Enjoy stable, year-round employment with opportunities for growth
• Paid training
• Paid time off and eight paid holidays
• Opportunities for advancement

What You'll Do... As a Performance Marketing Manager, you'll develop and execute data-driven marketing strategies that generate qualified leads, increase customer acquisition and retention, and support profitable growth across Florida.

Lead Generation & Performance Marketing

• Own strategies to increase qualified leads, conversion and customer acquisition
• Manage and optimize Google Ads, Google Local Services Ads, Meta and other performance channels
• Evaluate performance by market, service, audience, campaign and channel
• Optimize marketing spend based on CPL, CAC, conversion rate, revenue and ROI
• Identify underperforming campaigns and quickly recommend corrective action
• Partner with agencies while maintaining internal ownership of strategy, data and results
• Align lead generation with seasonality, market opportunity and operational capacity

HubSpot, CRM & Marketing Automation

• Serve as a primary marketing owner and power user of HubSpot
• Build and optimize automated lead nurture, customer retention, renewal, cross-sell and upsell journeys
• Develop workflows, lists, triggers, lead routing and lifecycle stages
• Create customer and prospect segments using behavioral, demographic, geographic and service data
• Improve integration and data flow between HubSpot and other business systems
• Continuously improve how marketing technology supports growth

Customer Journey, Analytics & Conversion Optimization

• Optimize the customer journey from lead generation through retention and expansion
• Use segmentation and behavioral data to improve targeting, conversion and customer lifetime value
• Identify funnel friction, cross-sell and upsell opportunities
• Build dashboards that connect marketing activity to leads, customers and revenue
• Track and improve CPL, conversion rates, CAC, ROI/ROAS, retention and channel performance
• Strengthen attribution across digital, phone and offline channels
• Improve website and landing-page performance through CRO, A/B testing, SEO and local search
• Translate data into clear, actionable recommendations that drive measurable growth

Marketing Technology & Innovation

• Help evaluate and implement marketing technologies that improve efficiency and performance
• Identify practical applications for AI, automation and predictive analytics
• Improve lead follow-up, personalization, segmentation and campaign optimization through technology
• Stay current on emerging performance marketing and home-services marketing practices

Advertising Budget & Business Performance

• Help manage and optimize a significant annual marketing investment
• Recommend budget shifts based on performance and business opportunity
• Forecast campaign investment and expected lead/customer production
• Connect marketing performance to revenue and profitable growth

Who You Are... What does it take to be a successful Marketing Managerat Turner Pest Control? For starters, y ou're a performance-driven leader with a deep understanding of how messaging connects with service-oriented customers. You'll also have…

• 5+ years of experience in growth, performance or digital marketing
• Bachelor's degree in Marketing, Analytics, Business or a related field
• Demonstrated experience generating and optimizing leads through paid digital channels
• Strong working knowledge of HubSpot, including workflows, segmentation, automation and reporting
• Strong knowledge of Google Ads and Google Analytics 4
• Experience analyzing marketing funnels and conversion performance
• Experience building dashboards and translating data into business decisions
• Strong understanding of CPL, CAC, ROAS/ROI, conversion rates and customer lifetime value
• Experience with customer segmentation and lifecycle marketing
• Strong Excel/data analysis skills
• Ability to manage multiple initiatives and hold internal and external partners accountable for results
• Highly preferred but not required qualifications includeGoogle Tag Manager, Google Local Services Ads, Meta Business Manager, CallRail or similar call attribution platforms, Local SEO, CRM integrations and data architecture, AI-enabled marketing automation, Experience in pest control, home services, multi-location or route-based businesses

Who We Are... Turner Pest Control has protected homes and businesses across Florida for over 50 years with expert, eco-friendly pest management solutions. As one of the fastest-growing pest control companies in the state and ranked among the top 100 in the U.S., we take pride in combining innovative services with our strong family values. Our certified specialists provide comprehensive pest, termite, lawn, mosquito, and wildlife management, ensuring year-round protection with no long-term contracts. With flexible scheduling, no-obligation quotes, and a satisfaction guarantee, Turner Pest Control delivers personalized concierge care you can trust to keep our customer's property pest-free year-round.

EOE/M/F/Vet/Disabled

Turner Pest Control is a Drug-Free Workplace