Performance Marketing Leader — Cross-Channel Growth

Adelphi Group; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom's Hearts & Science agency in New York is seeking an Associate Director, Performance Marketing to lead cross-channel performance for a major retail client. You will co-lead cross-functional teams, drive optimization, budgeting, reporting, and strategic recommendations, reporting to the Senior Director and partnering with planning, marketing science, and activation teams.

The role requires hands-on activation experience, strong analytics, and the ability to turn data into actionable

Qualifications

• 4+ years of performance marketing or digital media experience.
• Hands-on experience with paid search and/or paid social.
• Strong analytical skills with large data sets.
• Ability to export, manipulate, and analyze data from multiple platforms.
• Experience leading cross-channel digital media programs.

Responsibilities

• Lead day-to-day cross-channel performance initiatives with channel teams.
• Provide strategic direction, budget pacing, and optimization opportunities.
• Analyze performance trends and present executive-ready insights.
• Develop holistic media recommendations and investment guidance.
• Lead client workstreams and day-to-day communications with senior stakeholders.
• Forecast budgets and manage delivery across workstreams.

Skills

Performance marketing

Analytics

Data interpretation

Cross-channel coordination

Stakeholder management

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

Google Demand Gen

Job description

Omnicom's Hearts & Science agency in New York is seeking an Associate Director, Performance Marketing to lead cross-channel performance for a major retail client. You will co-lead cross-functional teams, drive optimization, budgeting, reporting, and strategic recommendations, reporting to the Senior Director and partnering with planning, marketing science, and activation teams.

The role requires hands-on activation experience, strong analytics, and the ability to turn data into actionable