Senior Growth Marketing Manager - PPC, SEO & CRO (Remote)

Blacksmith Agency LLC; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, and SEO tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Proven track record overseeing execution teams and ensuring deliverable quality.
• Sharp analytical skills and ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel marketing

Analytics

Client leadership

Sales support

QA & reporting

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure