Performance Marketing Lead.

Yalent LLC.; United States; Remote; USD 28,000 - 30,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Performance bonus

Remote work

Job summary

AllCare is seeking a hands-on leader to own all performance marketing—SEO, paid media, and marketing automation—driving qualified demand from senior living facilities and families seeking care. This is a build-and-run role: set the strategy, then execute it, and stand up channels, tracking, and funnel for fast, measurable results.

As the program proves out, you may build a team beneath you, with opportunities to scale.

Qualifications

• 7+ years of hands-on performance marketing with a track record of building and scaling paid, SEO, and lifecycle programs.

Responsibilities

• Own AllCare's performance marketing end to end across SEO, SEM/paid media, and marketing automation.
• Build, run, and optimize paid campaigns across Google Ads, Microsoft/Bing, Meta, and LinkedIn.
• Lead technical, on-page, content, and local SEO.
• Design and run lifecycle and lead-nurture programs in an automation stack.
• Stand up clean tracking, attribution, and dashboards (GA4).
• Ship high-converting landing pages and run A/B tests on messaging and funnels.
• Ensure campaigns respect healthcare advertising standards.
• Collaborate with clinical, operations, content, and leadership to align marketing with service delivery.

Skills

Performance marketing

SEO

SEM / Paid media

Marketing automation

Analytics / attribution

Landing page optimization

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads

GA4

HubSpot / Marketo / Pardot

Ahrefs / SEMrush / Search Console

Job description

The Role

We're hiring one hands-on leader to own all of AllCare's performance marketing - SEO, SEM/paid media, and marketing automation - end to end. You will be the person accountable for turning marketing spend into qualified demand: senior living facilities and operators evaluating a care partner, and the families and caregivers searching for care for a loved one.

This is a build-and-run role, not a manage-from-the-sidelines one. You'll set the strategy, then execute it yourself: standing up the channels, the tracking, and the funnel, and driving measurable results fast. As the program proves out, you'll have the opportunity to build a team beneath you.

What You'll Own

• Full-Funnel Strategy & Execution: Own AllCare's performance marketing across SEO, SEM/paid media, and marketing automation - from strategy to daily execution - tied directly to pipeline, cost per acquisition, and growth targets.


• Paid Media & SEM: Build, run, and optimize paid campaigns across Google Ads, Microsoft/Bing, Meta, and LinkedIn to reach facility decision-makers and families; own budgets, bidding, audience segmentation, and ROI.


• SEO & Local Search: Lead technical, on-page, content, and local SEO to win organic visibility for senior care, chronic care management, and related terms across our target markets and service-area pages.


• Marketing Automation & Lifecycle: Design and run lifecycle and lead-nurture programs in a modern automation stack (e.g., HubSpot, Marketo, or Pardot) - CRM integration, email, lead scoring, and workflows that move inquiries to enrolled facilities and patients.


• Measurement & Analytics: Stand up clean tracking, attribution, and dashboards (GA4 and related tools); report clearly on CAC, conversion, and channel ROI, and act on what the data says.


• Conversion & Landing Pages: Partner with content, design, and dev to ship high-converting landing pages and continuously A/B test creative, messaging, and funnels.


• Responsible, Compliant Marketing: Run campaigns that respect healthcare advertising standards and the sensitivities of a senior and patient audience.


• Cross-Functional Collaboration: Work closely with clinical, operations, content, and leadership to keep marketing aligned with how AllCare actually delivers care.

What We're Looking For

Above all: someone who has done this job before and done it well. We want top-tier talent from high-growth, data-driven companies - operators who have run performance marketing at real scale, with the rigor and speed that comes with it, and can hit the ground running.

• Proven Track Record:7+ years of hands-on performance marketing, with a documented record of personally building and scaling paid, SEO, and lifecycle programs that moved real numbers.


• High-Growth Pedigree:Experience at leading, high-growth technology or consumer-scale companies where performance marketing was rigorous, data-driven, and fast.


• Hands-On Technical Depth:Direct, current expertise with Google Ads and Meta Ads, GA4 and analytics/attribution, SEO tooling (Ahrefs, SEMrush, Search Console), and marketing automation platforms (HubSpot, Marketo, or Pardot).


• Owner Mentality:Comfortable being the whole function on day one - setting strategy and doing the work - with the judgment to prioritize what drives results in an early-stage environment.


• Analytical & Commercial:Fluent in budgets, CAC/LTV, and ROI; makes decisions from data, not opinion.


• Communication:Excellent written and verbal English.


• Education:Bachelor's degree in Marketing, Business, Communications, or a related field - or equivalent proven experience.

Nice to Have

• Experience marketing to the US market, in healthcare, senior living, or other regulated industries.


• B2B / lead-generation and multi-location or local-SEO experience.


• 0→1 startup experience - building marketing functions and infrastructure from scratch.

Compensation & Benefits:

• Competitive package of USD $2,500-$2,700 per month (base plus performance bonus), with additional upside tied to results. Final offer commensurate with experience and track record.




• Schedule: Monday-Friday, 9:00 AM - 5:00 PM PST




• Location: Remote (Egypt-based candidates only)




• US holiday calendar - you're off when your facilities are off (Thanksgiving, Christmas, Memorial Day, Labor Day, and more).




• Health benefits and paid time off.