Performance Marketing Lead

webAI; New York (NY); On-site; USD 95,000 - 115,000; Full time

Job summary

EliseAI, a leading AI startup in NYC, is seeking a data-centric Performance Marketing Lead to bridge analytics and marketing operations. This role involves managing paid channels and optimizing marketing strategies to drive growth. Successful candidates will possess strong analytical skills and a hands-on approach to marketing automation tools. Join a dynamic team and contribute to exciting projects while enjoying comprehensive benefits, including equity and unlimited vacation.

Benefits

Equity in the company

100% medical, dental and vision premiums

Fully paid parental leave

Commuter benefits

401k benefits

Monthly fitness stipend

Open floor plan office

Company paid lunch

Unlimited vacation and paid holidays

Qualifications

• 3-5 years in marketing analytics, ideally in a B2B SaaS or startup.
• Experience with paid media platforms like Google, LinkedIn.
• Strong grasp of A/B testing and funnel optimization.

Responsibilities

• Own platform management for core paid channels (LinkedIn, Facebook, Google Ads).
• Build dashboards to monitor lead flow and campaign performance.
• Manage marketing tech stack including Salesforce and HubSpot.

Skills

Marketing Analytics

A/B testing

Data analysis

Campaign optimization

Growth strategies

Lead scoring

Education

Bachelor's degree or equivalent experience

Tools

HubSpot

Google Ads

Salesforce

Job description

About EliseAI

EliseAI is the leading conversational AI platform for the housing and healthcare industry. We automate the boring, mundane, repetitive tasks, so that staff can focus on more engaging customer interactions. In 2024, we were the fastest growing AI startup in NYC, our home city. Our philosophy is built around small but highly empowered teams that allow us to execute faster than anyone else.

About the Role

We’re looking for a data-obsessed Performance Marketing Lead who loves turning numbers into narratives and building the plumbing that makes great marketing runs. You’ll sit at the intersection of analytics and marketing operations—helping build measurement frameworks that guide strategy, owning the tech stack that powers execution, and translating insights into campaign initiatives that scale.

Key Responsibilities

Marketing Analytics & Insights

• Own platform management and reporting for core paid channels (LinkedIn, Facebook/Instagram, Google Ads, and emerging platforms)
• Work with the Growth Marketing Manager to set KPIs, manage budgets, monitor pacing, and surface optimizations that maximize spend efficiency.
• Build dashboards to monitor lead flow, attribution, CPL, MQLs, Opportunities, CAC, and ROI.
• Deep-dive into paid campaigns performance to uncover trends, generate actionable insights, and present recommendations to the wider marketing team.
• Track website traffic and conversion funnels end-to-end: help implement and maintain tracking (GA4, HubSpot, tag managers), and help translate findings into tests that boost visit-to-lead and lead-to-opportunity rates alongside the broader marketing team.
• Help support A/B tests on landing pages, forms, and email sequences to improve CVR.
  
  

Marketing Operations

• Help support and own our marketing tech stack (Salesforce, HubSpot, Google Ads, LinkedIn Ads, Facebook, attribution tools, and supporting integrations).
• Help manage and set up internal webinars, ensuring all internal stakeholders are aligned, content is developed, and support post webinar tracking.
• Build and optimize HubSpot assets—workflows, dynamic lists, automated email programs to support marketing campaigns.
• Implement and maintain lead scoring, lead stamping, and lifecycle stages within HubSpot.
• Ensure data hygiene, automation accuracy, and airtight syncs between marketing and CRM systems.

Requirements

• 3-5 years in marketing analytics, growth, or marketing operations - ideally in a B2B SaaS, startup, or agency environment.
• Experience owning or leveraging paid media platforms (such as Google, LinkedIn, AdRoll).
• Hands-on expertise with marketing automation platforms such as HubSpot.
• Experience tracking performance metrics, building attribution models, and ROI reporting that help influence budget allocation.
• Strong grasp of A/B testing, funnel optimization, and statistical significance.
• Ability to translate complex analysis into clear stories and recommendations.
• A bias for action, ownership mentality, passion for continuous improvement, and willingness to learn.

Why Join

Growth and impact. It’s not often that you can get in on the ground floor of a funded (unicorn!) startup that’s scaling. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. Either way, the rest of the team will be here to support you.

Benefits

In addition to the growth and impact you’ll have at EliseAI, we offer competitive salaries along with the following benefits:

• Equity in the company in the form of stock options
• Medical, Dental and Vision premiums covered at 100%
• Fully paid parental leave
• Commuter benefits
• 401k benefits
• Monthly fitness stipend
• Our brand new Midtown south office with an open floor plan, fully stocked kitchen, and company paid lunch
• Fun company social events through our Elise and the City program
• Unlimited vacation and paid holidays

We'll cover relocation packages from outside of the Greater NYC metro area - we'll make the move exciting, not painful.

Job Compensation Range:

The salary range for this role is $95,000 - $115,000. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience, skill level, location and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.

EliseAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at [e-mail]

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