Head of Performance Marketing and Customer- Led Growth

Glowforge; United States; Remote; USD 80,000 - 130,000; Full time

Job summary

Glowforge is seeking a Performance Marketing Leader to spearhead innovative marketing strategies aimed at connecting with creative minds globally. The role involves crafting and executing performance marketing initiatives, managing referral programs, and leveraging data insights to drive growth. The ideal candidate will have over 5 years of experience in performance marketing and a passion for creativity and community engagement.

Qualifications

• 5+ years of experience in performance marketing with proven growth strategies.
• Expert in data-driven decision-making and marketing tools.
• Strong communication and collaboration skills; passionate about leading teams.

Responsibilities

• Develop effective performance marketing strategies to expand reach.
• Manage referral and affiliate programs to drive customer engagement.
• Analyze data to refine customer acquisition strategies.

Skills

Performance Marketing

Data Analysis

Communication

Collaboration

Tools

Tableau

SQL

Google Analytics

Job description

At Glowforge, we help people bring home the future and make it their own. Our printer uses a laser to cut and engrave products from raw materials like wood, leather, acrylic – even chocolate. Take a look and see for yourself!

We build magical products to delight our customers, and we do it while taking care of each other. We hire people who are outstanding at what they do, who thrive in tight-knit teams, and who want to make things that make a difference.

We work together because we believe in the power of creativity. We believe we can bring about a future where anyone can print anything. We'd love to have you join us!

Why we need you

Glowforge’s growth and market leadership depend on connecting with creative minds around the world, and you are the catalyst for that growth. Your leadership in performance marketing and customer-led growth will transform our strategies, making our product accessible to more dreamers, creators, and pioneers. Without you, Glowforge will miss out on the vast potential of expanding our community and influence, resulting in countless untapped creative potential.

Here’s what you’ll be doing

• Create and execute highly effective performance marketing strategies that expand our reach and impact.
• Develop and manage referral and affiliate programs that turn our fans into advocates.
• Extract insights from data, crafting recommendations that refine our customer acquisition and campaign strategies.
• Cultivate a test-and-learn culture, designing experiments to identify and scale successful marketing initiatives.
• Collaborate seamlessly with content, product marketing, and sales teams to align marketing efforts with business goals.

You need these qualifications

• You've achieved remarkable success in performance marketing, with over 5 years of experience building and executing growth strategies.
• You have successfully built out referral programs that drive significant customer growth and engagement.
• The decisions you make are driven by data. Not only are you an expert in utilizing tools like Tableau, SQL, Google Analytics, and social media insights to drive performance, recognizing the potential and limits of each, but you ensure that your team is as well.
• You use AI tools daily, and have a library of marketing prompts that you can't live without.
• You are a master communicator, excelling in collaboration and passionate about leading innovative teams.

It would be nice if

• You've marketed D2C brands, particularly in consumer electronics.
• You have a love for crafting and creativity, understanding the heart of our community.
• You have collaborated closely with Inside Sales teams, creating campaigns that directly drive high-converting leads.

Please send us your resume and a cover letter that tells us about your experience and passion for this role. We’re excited to meet you!

There's one more, very important thing. We are an equal opportunity employer. We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day. We'd be happy to provide reasonable accommodations to help you apply - just email us at [e-mail]. We hope you can join us.