Performance Marketer

Justworks, Inc.; Millcreek (UT); Hybrid; USD 60,000 - 110,000; Full time

Job summary

Good Game Collective is seeking a hands-on performance marketer to drive demand across its growing family of youth programs. You’ll own campaigns end-to-end, from creative and landing pages to campaign setup and budgets, and you’ll live in the analytics and optimization.

You’ll track core KPIs, run paid media on Google and Meta, and collaborate on SEO, email marketing, social, and events across multiple portfolio companies. A bias for action, autonomy, and ROI is essential.

Qualifications

• Experience with Google Ads and Meta Ads delivering measurable ROI.
• Hands-on performance marketer capable of end-to-end paid campaigns.
• Strong analytics mindset with KPI ownership and data-driven optimization.

Responsibilities

• Own campaigns end-to-end from creative to budgets and landing pages.
• Track core KPIs and optimize based on data.
• Support SEO, organic social, email marketing and events across portfolio companies.

Skills

Google Ads

Meta Ads

Paid media

Analytics

SEO

Email marketing

Social media

Event marketing

Tools

Google Analytics

Excel/Sheets

Job description

We're looking for a hands-on performance marketer to drive demand across Good Game Collective and its growing family of youth programs. You'll own campaigns end-to-end, live in the analytics, and pitch in wherever the platform and its portfolio companies need marketing support.

Why this role matters

Marketing is how our owner-led businesses reach more families, and most of them have never had a dedicated marketer in their corner. You'll professionalize marketing across the whole platform and fill more camps, clubs, and programs. It's hard to find a marketing seat where the work shows up this directly.

What you'll do

Performance marketing: own campaigns end-to-end, from creative and landing pages to campaign setup, budgets, and everything in between (e.g., Meta Ads, Google Ads, etc.)

Marketing analytics: track core KPIs and make campaign optimizations based on what the data tells you.

Other portfolio-company and platform marketing needs as they come up: SEO projects, organic social, email marketing and automation, events, and more.

What we're looking for

Deep expertise in Google Ads, Meta Ads, and other paid media platforms, with a track record of driving measurable ROI

Hands-on performance marketer who can run paid campaigns end-to-end across channels.

Strong analytical skills, comfortable owning KPIs, dashboards, and data-driven optimization.

Versatile and scrappy, able to flex into SEO, organic social, email, and events as needed.

Experience in youth sports, education, franchising, or multi-location businesses a plus.

Self-directed operator who thrives with autonomy in a lean, fast-moving team.

Why this opportunity is different

Unlike a typical in-house marketing role, you won't be tied to a single company. You'll flex from one youth sports and enrichment business to the next across our growing platform. That range means broad exposure to different businesses, audiences, and challenges, as well as the kind of hands-on experience that's hard to find anywhere else.

Equal Employment Opportunity Statement

Good Game Collective is an equal opportunity employer. We hire, promote, and make all employment decisions based on qualifications and merit, and we don't discriminate against any employee or applicant on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, military or veteran status, marital status, or any other status protected by applicable federal, state, or local law. We're committed to providing reasonable accommodations for applicants and employees with disabilities. If you need an accommodation during the application or interview process, let us know and we'll work with you. Retaliation against anyone who raises a good faith concern about discrimination is strictly prohibited.