Performance Creative Strategist, New Ventures

Pomelo Care; Northern (KY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

Equity grant

401(k)

Parental leave

Remote work flexibility

Job summary

Pomelo Care, a leading virtual medical practice for women and children, seeks a Manager of Performance Creative Strategy for New Ventures. You will own the full creative lifecycle from insights to concepting, content creation, and post-campaign analysis, scaling winning concepts across paid channels.

This role focuses on our peri-menopause program and reports to the Head of Growth. Remote candidates across the continental US are welcome.

Qualifications

• 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy.
• Ability to translate deep patient insights into compelling ad messaging.
• Experience spotting new formats, hooks, and ad trends across paid channels.
• Strong project-management skills and external partner coordination.

Responsibilities

• Deeply understand patients and translate insights into high-converting messaging and creative angles.
• Spot emerging formats and trends across Meta, TikTok, YouTube, and CTV with fresh concepts.
• Build and manage a streamlined production system and manage external agencies.
• Drive rapid asset production and fast live testing cycles.
• Review performance weekly and iterate to amplify winning assets.

Skills

Performance strategy

Project management

Data-driven

Cross-functional collaboration

Trend benchmarking

Tools

CapCut

Premiere

Figma

Canva

Job description

Manager, Performance Creative Strategy (New Ventures)

United States

About us

Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide.

About The Role:

Your north star:Build a high-velocity, data-backed creative engine that drives prospective patients to start their care journey with Pomelo.

As our Manager, Performance Creative Strategy, you will own the full creative lifecycle from deep patient insight and trend research to concepting, content creation, and post-campaign performance analyses. This is a high-ownership, strategy-and-ops-driven role: you will be the mastermind architecting our creative pipeline, diversifying our creative formats, and scaling winning concepts across paid channels. This position is dedicated to our new DTC (peri)menopause program, reports directly to the Head of Growth (New Ventures), and is open to remote candidates across the continental US.

What you'll do:

• Deeply understand our patients: Mine qualitative and quantitative data (reviews, surveys, community forums) to develop a deep understanding of who our patients are and what they care about. Translate key insights into high-converting messaging and creative angles.
• Fuel new concept generation: Spot emerging creative formats, viral hooks, and ad trends across Meta, TikTok, YouTube, and CTV. Continuously generate fresh, net-new concepts rather than just minor iterations.
• Own creative operations: Build and manage a streamlined project management system for creative assets. Proactively drive production timelines, manage external creative partners and agencies (holding them to high standards), and eliminate bottlenecks to ensure a smooth, end-to-end creative workflow.
• Accelerate output & testing cycles: Build a rapid-fire production flywheel that moves assets from concept to live testing fast.
• Analyze performance & iterate: Work closely with the Growth team to review paid channel performance weekly. Turn performance data into actionable retros, double down on winning frameworks, and rapidly sunset underperforming assets.

Who you are:

• Experienced strategist: 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
• Master project manager: Highly organized and proactive with a track record of building efficient creative production workflows and managing external partners/agencies without hand-holding.
• Data & insight driven: Excellent understanding of performance metrics (Hook Rate, Hold Rate, CTR, CAC, LTV) and an ability to translate deep understanding of our patients to compelling ad messaging.
• Trend & benchmarking expert: Always tracking what is working across paid social, saving examples, pattern-matching successful ad structures, and adapting them to our brand.
• Action biased: Focused on speed to market and shipping volume at high quality. (Note: You do not need to be on camera, but you should know how to brief, direct, and assemble a winning video asset).
• Cross-functional communicator: Skilled at bridging the gap between brand identity, clinical nuance, and direct-response performance needs.

Bonus points if you have any of the following:

• Experience in healthcare, women's health, or high-trust/regulated DTC products
• Light hands-on video editing or static design skills (e.g., CapCut, Premiere, Figma, Canva) for rapid prototyping and mockups
• Experience managing external creator/influencer networks or agency workflows at scale

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first.

Benefits and Perks:

• Comprehensive Health, Dental, and Vision coverage for employees and their families
• High deductible Health Plans with Health Savings Account (HSA) options
• Flexible Spending Account (FSA)
• Equity grant participation
• 401(k) program
• Competitive vacation policy
• 16 weeks paid parental leave
• Fully remote work flexibility (within the US)

Compensation:

The expected base salary range offered for this role is $110,000-$130,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications.

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Pomelo Care’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.