Performance Creative Strategist

Homestead Studio; Town of Greenville (WI); Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a passionate individual to drive creative video storytelling through data-driven insights. In this fully remote role, you will analyze brand identities and craft compelling direct response ads for direct-to-consumer clients. Your expertise in social media platforms and performance marketing will help optimize campaigns and enhance client success. Join a diverse and forward-thinking environment that values creativity, responsibility, and impactful work, offering exciting career growth opportunities and a supportive culture.

Benefits

Health, Dental & Vision Insurance

401K Matching

15 Days PTO

11+ Paid Holidays

Wellness Credit Benefits

Diverse Work Environment

Career Growth Opportunities

Qualifications

• Strong grasp of ad copy best practices with a track record of driving results.
• Genuine interest in performance marketing and direct response advertising.

Responsibilities

• Become an expert on each brand, mastering their identity and product offerings.
• Write conversion-focused ads and manage client approvals effectively.

Skills

Performance Marketing

Ad Copywriting

Social Media Trends

Data Analysis

Customer Research

Education

Bachelor’s Degree in Marketing or Related Field

Tools

ClickUp

Slack

Motion

Foreplay

Job description

About Homestead Studio

We use data to make informed decisions around creative video storytelling — rather than having the data work for us.

This means we are constantly looking at Meta, TikTok, and other social platforms’ performance data to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client base.

We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creativity to make it even better.

The ideal candidate is curiously passionate about 'why' video advertisements work & how social media trends go viral!

Responsibilities

Become an expert on each brand in your book of business, mastering their branding, tone of voice, and product offerings

Analyze client questionnaires to gain deep insight into brand identity, product features, customer profiles, and the psychological drivers behind purchasing decisions

Conduct customer and brand research, as well as social listening and competitor analysis

Write conversion-focused direct response ads, ad briefs, shot scripts, and shot lists for our clients, primarily direct-to-consumer brands

Identify content gaps and develop strategic, actionable roadmaps to address them

Collaborate with designers, reviewing ad quality, and ensuring creative excellence

Send and manage client approvals, incorporating feedback into final deliverables while maintaining project momentum

Outlining testing variables, presenting hypotheses, and executing creative based on those insights

Analyzing ad performance data and incorporating findings into future creative strategies

Report weekly on creative performance, emerging trends, and strategic recommendations to account managers

Qualifications

Facebook and Instagram product knowledge is required; familiarity with TikTok is a strong plus

Genuine interest in performance marketing and direct response advertising

Solid grasp of ad copy best practices with a track record of crafting compelling hooks that drive results

Bachelor’s degree in a related field or equivalent professional experience preferred

Graphic design experience is not required, but design best practice knowledge is expected for QA outputs

Experience collaborating effectively within a remote team environment is a plus

Passion for continuous learning and staying ahead of industry trends

Hands-on experience in media buying and/or managing social advertising platforms preferred, with demonstrated ability to plan, execute, and optimize campaigns

Bonus: Experience with software like Motion, Foreplay, ClickUp, Slack, etc.

Benefits

Health, Dental & Vision (fully covered by Homestead) + 401K matching available

15 Days PTO (prorated based on start date), plus 11+ paid holidays

Wellness credit benefits

Diverse and forward-thinking environment

Exciting career growth opportunities

A company culture that values freedom, responsibility, and impact-driven work

Additional Information This is a fully remote role.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at [e-mail].

This is a remote position.