Performance Creative Lead: Growth & UGC (Hybrid)

T-MOBILE USA, Inc.; Denver (CO); Hybrid; USD 79,000 - 142,000; Full time

Job summary

The Performance Creative Manager at T-Mobile USA, Inc. will lead creative strategy and briefing for performance marketing assets for Mint Mobile across static, audio and video, translating performance insights, audience data, and market trends into a continuous creative testing roadmap across paid media placements.

This role applies the overall marketing and brand strategy and messaging to the creative itself, staying ahead of platform and creative trends to turn them into rapid-response

Qualifications

• Bachelor's degree in Marketing, Communications, Design or related field with 3+ years of related work experience.
• 4+ years of creative strategy and briefing experience across performance marketing channels.
• Legally authorized to work in the United States.
• At least 18 years of age.

Responsibilities

• Lead creative strategy and briefing for static and video assets across native ads, paid social, podcast scripts, and campaign asset delivery.
• Build and execute a creative testing roadmap translating insights into hypotheses on hooks and messaging.
• Write creative briefs and partner with in-house team and agencies to develop assets.
• Direct and review UGC ad creative with creators and agency on briefs and content approval.
• Partner with stakeholders and legal to review assets prior to launch.
• Manage delivery of final assets to media teams and track usage rights.
• Perform other duties/projects as assigned.

Skills

Campaign Management

Campaign Performance Analysis

Conceptual & Critical Thinking

Cross-Functional Project Management

Data Analysis

Digital Marketing

Risk Avoidance

Stakeholder Management

Strategic Thinking

Education

Bachelor's Degree in Marketing, Communications, Design or Related Field

Advanced degree with 1 year related experience

Job description

The Performance Creative Manager at T-Mobile USA, Inc. will lead creative strategy and briefing for performance marketing assets for Mint Mobile across static, audio and video, translating performance insights, audience data, and market trends into a continuous creative testing roadmap across paid media placements.

This role applies the overall marketing and brand strategy and messaging to the creative itself, staying ahead of platform and creative trends to turn them into rapid-response