Payer Marketing Leader: GTM Strategy & Campaigns

RXinsider LTD.; North Carolina; On-site; USD 96,000 - 164,000; Full time

Benefits offered by this job

Commuter support

Employee assistance programs

Tuition assistance

Employee resource groups

Dog-friendly offices

Job summary

athenahealth is seeking a Payer Marketing Manager in the United States to lead the payer segment go-to-market strategy and drive multi-channel marketing programs that accelerate pipeline growth and revenue outcomes. You will collaborate with Sales, Product Marketing, and Operations to translate market insights into coordinated campaigns, monitoring performance across channels.

The role requires strategic thinking, analytical rigor, and executional excellence to ensure marketing investments align

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, or related field.
• 6+ years of experience in B2B marketing, segment marketing, marketing strategy, commercial operations, demand generation, or related roles; healthcare technology or payer market experience preferred.
• Demonstrated ability to develop go-to-market strategies, audience segmentation plans, integrated campaigns, and performance reporting across multiple channels and stakeholder groups.
• Strong analytical skills with experience translating market, campaign, sales, and operational data into actionable recommendations for leadership and cross-functional partners.
• Proven ability to collaborate with and influence Sales, Marketing, Product, Operations, and other stakeholders to drive aligned execution and measurable business outcomes.
• Excellent communication, organization, and project management skills, with the ability to manage multiple priorities and deliver high-quality work on deadline.

Responsibilities

• Develop and execute payer segment go-to-market strategies aligned to business objectives, priority audiences, buyer needs, and revenue growth goals.
• Analyze payer market trends, competitive dynamics, buyer personas, audience sub-segments, and performance signals to inform segmentation, messaging, campaign planning, and strategic recommendations.
• Partner with Sales, SDR/Inside Sales, Product Marketing, Integrated Campaigns, Marketing Operations, and Commercial Operations to align strategy, execution, data quality, stakeholder communications, and sales outreach plays.
• Oversee integrated marketing program execution from planning through post-launch analysis, ensuring coordinated messaging, channel activation, campaign performance tracking, and continuous optimization.
• Build executive-ready reporting that connects marketing activity to KPIs such as engagement, conversion, meetings, pipeline, bookings, revenue influence, and segment growth; provide weekly, monthly, quarterly, and ad hoc insights with clear recommendations.
• Maintain segment marketing calendars, activation plans, and operational rhythms that support visibility, accountability, and timely delivery across cross-functional teams.

Skills

Go-to-market strategy

Audience segmentation

Campaign planning

Performance analysis

Cross-functional leadership

B2B marketing

Education

Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, or related field

Tools

Marketing automation

CRM systems

Dashboards

Campaign reporting

Job description

athenahealth is seeking a Payer Marketing Manager in the United States to lead the payer segment go-to-market strategy and drive multi-channel marketing programs that accelerate pipeline growth and revenue outcomes. You will collaborate with Sales, Product Marketing, and Operations to translate market insights into coordinated campaigns, monitoring performance across channels.

The role requires strategic thinking, analytical rigor, and executional excellence to ensure marketing investments align