Product Marketing Manager - athenaOne

athenahealth; Massachusetts; On-site; USD 116,000 - 196,000; Full time

Benefits offered by this job

Commuter support

Employee assistance program

Tuition assistance

Employee resource groups

Collaborative workspaces

Dogs welcome

Job summary

athenahealth is seeking a Product Marketing Manager for athenaOne to shape an always-on GTM strategy and cohesive value proposition. You will lead cross-functional execution with Product Marketing, Product, Sales, and other teams to ensure messaging and campaigns resonate in market.

This role emphasizes storytelling, collaboration, and translating strategic direction into actionable plans for a fast-moving healthcare technology portfolio.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 5+ years of product marketing experience in healthcare technology.
• Proven ability to develop and execute GTM strategies for complex B2B products or platforms.
• Exceptional writing and storytelling skills; can translate complex concepts into clear messaging.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Develop and execute GTM strategies for priority athenaOne initiatives.
• Partner with Product, Marketing, Sales and other teams to drive cross-functional GTM execution.
• Support an always-on athenaOne GTM approach to build market understanding and demand.
• Translate strategic direction into structured plans and action.
• Create compelling messaging and core collateral that articulate athenaOne's value.
• Collaborate with product marketing managers to connect product stories into a cohesive narrative.
• Keep portfolio messaging aligned with product innovations across athenaOne.
• Translate positioning into effective sales assets and programs.
• Develop customer stories and boomerang materials with advocacy teams.

Skills

GTM strategy

Storytelling

Cross-functional leadership

Messaging development

Project management

Education

Bachelor's degree in marketing, business, communications

Tools

MS Office

Job description

Position Summary

As the Product Marketing Manager for athenaOne, athenahealth's flagship offering, you will help shape and execute an always-on go-to-market strategy that strengthens how athenaOne is positioned, understood, and sold in market. Operating horizontally across the athenaOne portfolio, you will connect the stories and innovations across our products into a cohesive value proposition for the broader solution. You will independently lead go-to-market strategy and execution for key athenaOne initiatives while partnering with Product Marketing, Product, Sales, Segment Marketing, Sales Enablement, and other teams to bring our strategy to life.

This role is ideal for a product marketer who is comfortable navigating ambiguity, can turn strategic direction into tangible action, and is equally energized by developing a compelling story and understanding whether that story is working in market.

About The Team

Product Marketing serves as the storytellers of the organization, translating customer, market, and product insights into strategies that drive business results.

Essential Job Responsibilities

• Develop and execute GTM strategies for priority athenaOne initiatives, translating business objectives, customer needs, and market opportunities into clear plans and deliverables.
• Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution and ensure stakeholders are aligned on objectives, timelines, messaging, and responsibilities.
• Support the development and execution of an always-on athenaOne GTM approach that builds sustained market understanding and demand beyond individual product or feature launches.
• Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action.
• Develop compelling messaging, sales presentations, one-pagers, and other core collateral that clearly articulate athenaOne's value to target audiences.
• Partner with Product Marketing Managers across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas to connect individual product stories into a cohesive athenaOne narrative.
• Maintain a strong understanding of product innovation across the athenaOne portfolio and ensure priority features and capabilities are appropriately reflected in broader portfolio messaging and GTM strategies.
• Collaborate with Sales Enablement and other marketing teams to translate positioning and messaging into effective commercial resources and programs.
• Collaborate with Customer Advocacy and CSM teams to develop compelling year one customer stories / boomerang stories

Additional Job Responsibilities

• Regularly analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance to identify opportunities to improve athenaOne positioning and GTM execution.
• Conduct targeted research and analysis to investigate opportunities across the buyer journey and develop recommendations for addressing them.
• Establish strong feedback loops with Sales and other commercial stakeholders to understand how athenaOne is being positioned in market, what is resonating, and where additional support or refinement is needed.
• Support recurring commercial performance reviews and retrospectives, translating insights into clear recommendations and follow-up actions.
• Deploy triannual release messaging updates across market-facing endpoints and sales assets.

Expected Education & Experience

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in product marketing with experience in healthcare technology.
• Demonstrated experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios.
• Exceptional writing and storytelling skills, with demonstrated ability to translate complex products and concepts into clear, compelling messaging.
• Strong project management and organizational skills, with the ability to independently move complex, cross-functional work forward.
• Strong relationship-building and collaboration skills, with demonstrated ability to influence across Product, Sales, Marketing, and other stakeholder groups.
• Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations.
• Intellectual curiosity and strong judgment, with a track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes.
• Comfortable operating in a fast-moving environment and motivated to grow as a strategic product marketer.

Expected Compensation

$116,000 - $196,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About Athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented employees — athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What We Can Do For You

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

https://www.athenahealth.com/careers/equal-opportunity