Payer Growth Marketing Lead

athenahealth; Oklahoma; On-site; USD 96,000 - 164,000; Full time

Job summary

athenahealth is seeking a Payer Marketing Manager to lead the payer segment go-to-market strategy and drive integrated marketing programs that accelerate pipeline growth and revenue across payer channels.

The role partners with Sales, Product Marketing, and Operations to coordinate messaging, campaigns, and performance reporting, translating market insights into measurable business impact. Strong analytical and collaboration skills are essential for success.

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, Business, or a related field.
• 6+ years of experience in B2B marketing, segment marketing, marketing strategy, commercial operations, demand generation, or related roles; healthcare technology or payer market experience preferred.
• Demonstrated ability to develop go-to-market strategies, audience segmentation plans, integrated campaigns, and performance reporting across multiple channels and stakeholder groups.
• Strong analytical skills with experience translating market, campaign, sales, and operational data into actionable recommendations for leadership and cross-functional partners.
• Proven ability to collaborate with and influence Sales, Marketing, Product, Operations, and other stakeholders to drive aligned execution and measurable business outcomes.

Responsibilities

• Develop and execute payer segment go-to-market strategies aligned to business objectives, priority audiences, buyer needs, and revenue growth goals.
• Analyze payer market trends, competitive dynamics, buyer personas, audience sub-segments, and performance signals to inform segmentation, messaging, campaign planning, and strategic recommendations.
• Partner with Sales, SDR/Inside Sales, Product Marketing, Integrated Campaigns, Marketing Operations, and Commercial Operations to align strategy, execution, data quality, stakeholder communications, and sales outreach plays.
• Oversee integrated marketing program execution from planning through post-launch analysis, ensuring coordinated messaging, channel activation, campaign performance tracking, and continuous optimization.
• Build executive-ready reporting that connects marketing activity to KPIs such as engagement, conversion, meetings, pipeline, bookings, revenue influence, and segment growth; provide weekly, monthly, quarterly, and ad hoc insights with clear recommendations.
• Maintain segment marketing calendars, activation plans, and operational rhythms that support visibility, accountability, and timely delivery across cross-functional teams.

Skills

B2B marketing

Segment marketing

Marketing strategy

Demand generation

GTM strategy

Audience segmentation

Campaign planning

Performance reporting

Cross-functional

Project management

Education

Bachelor’s degree

Tools

Marketing automation

CRM

Dashboards

Job description

athenahealth is seeking a Payer Marketing Manager to lead the payer segment go-to-market strategy and drive integrated marketing programs that accelerate pipeline growth and revenue across payer channels.

The role partners with Sales, Product Marketing, and Operations to coordinate messaging, campaigns, and performance reporting, translating market insights into measurable business impact. Strong analytical and collaboration skills are essential for success.