Patient Marketing Manager - Epilepsy

Ladders; United States; À distance; USD 176 000 - 196 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision coverage

401(k) matching up to 6%

Long-term stock incentives

Discretionary quarterly bonuses

Generous PTO and holidays

Résumé du poste

Ladders is seeking a remote Patient Marketing Manager - Epilepsy for a leading Pharmaceuticals & Biotech client. You will shape and execute patient marketing strategy for a neurology-focused launch, connecting patient needs with commercial objectives across channels.

Collaborate with cross-functional teams to refine campaigns, leverage research and analytics, and manage agency partnerships to drive launch success in a fast-paced environment.

Qualifications

• 5–7 years of patient or consumer marketing experience in biopharma or healthcare, launch experience preferred.
• Strong understanding of the patient journey and translating insights into actionable strategies.
• Proven strategic judgment with hands-on execution and prioritization skills.
• Experience with integrated multi-channel marketing, especially digital engagement, and analytics.

Responsabilités

• Own and advance the patient strategy linking needs to commercial objectives.
• Lead patient marketing launch workstreams and campaign content.
• Develop understanding of patient behaviors through research and analytics.
• Design integrated patient experiences across touchpoints aligned with brand strategy.
• Define success measures and optimize strategies based on data.
• Collaborate with cross-functional teams to ensure a cohesive patient experience.
• Oversee agency performance, budgets, timelines, and quality.

Connaissances

Patient marketing

Strategic thinking

Cross-functional leadership

Digital marketing

Analytics

Agency management

Budget management

Description du poste

For our client, we are seeking a Patient Marketing Manager - Epilepsy to join the team of a leader in the Pharmaceuticals & Biotech space.

This role will shape and execute patient marketing strategy for a neurology-focused launch, connecting patient needs with broader commercial objectives. The position will partner closely with cross-functional teams to build an integrated patient experience across channels and touchpoints. It will also leverage research, analytics, and agency partnerships to refine campaigns, strengthen engagement, and support launch success in a fast-paced environment.

Location: Remote

Compensation: $176,000 – $196,000 annually

Responsibilities

• Own and advance the patient strategy, connecting patient needs to commercial objectives.
• Lead patient marketing launch workstreams, developing and executing campaigns and content.
• Develop a deep understanding of patient behaviors and unmet needs through research and analytics.
• Design integrated patient experiences across various touchpoints, ensuring alignment with brand strategy.
• Define success measures and use data to evolve strategies based on performance insights.
• Collaborate with cross-functional teams to create a cohesive patient experience and resolve competing priorities.
• Oversee agency performance and manage budgets, timelines, and quality standards.

Qualifications

• 5-7 years of experience in patient or consumer marketing within biopharma or healthcare; launch experience preferred.
• Strong understanding of the patient journey and ability to translate insights into actionable strategies.
• Proven strategic judgment and prioritization skills, with a hands‑on approach to execution.
• Experience in integrated marketing across multiple channels, particularly in digital engagement.
• Fluency in using research and analytics to inform decisions and optimize outcomes.
• Demonstrated ability to lead cross‑functional teams in a fast‑paced environment, influencing without authority.
• Experience managing agency relationships and budgets, ensuring quality and timely delivery.

Benefits

• 99% of medical, dental, and vision premiums covered.
• Company-paid life insurance, AD&D, and disability benefits.
• 401(k) matching up to 6% and long‑term stock incentives.
• Discretionary quarterly bonuses and flexible wellness benefits.
• Generous PTO, paid holidays, and company‑wide shutdowns.

Our client is an equal opportunity employer.