Patient Marketing Lead HS

UCB Inc.; Atlanta (GA); Híbrido; USD 148.000 - 195.000; Jornada completa

Descripción de la vacante

UCB Inc. is seeking a Patient Marketing Lead for the Hidradenitis Suppurativa indication to shape patient-focused marketing strategy and lead execution.

You will drive DTC campaigns, patient ambassador programs, media strategy, and cross-functional collaboration with HCP and Medical teams to ensure cohesive, compliant outreach. The role requires 8+ years in pharma/biotech marketing with a track record of meeting targets.

Formación

• BS/BA degree required.
• 8+ years in pharmaceutical/biotech marketing with targets.
• MBA preferred.
• Dermatology and/or biologic marketing experience preferred.
• Pre-launch, peri-launch, and launch experience preferred.
• Prior experience developing national DTC/DTP campaigns from strategy through execution.
• Prior experience working with Marketing, Legal, Market Access, Privacy, and Compliance.
• Prior experience managing agencies of record to deliver tactical plans on time and on budget.
• Solid speaking, writing, and budgeting skills, with the ability to present to groups of all sizes, sometimes on short notice.
• Prior experience working with patient ambassadors and/or influencers.
• Ability to influence across the internal matrix to drive change and gain stakeholder support.

Responsabilidades

• Lead campaign development and strategy for patients.
• Gather insights to build and execute HS patient education and engagement strategy.
• Lead business strategy for brand growth amid market changes.
• Develop promotional materials to support DTP, patient engagement, and digital marketing initiatives, and manage content through the review committee process.
• Lead the agency of record and key third-party vendors to deliver insight-based solutions.
• Work cross‑functionally with HCP and Medical teams to ensure continuity in execution.
• Own the patient ambassador/influencer strategy and identification process.
• Strategically manage the OpEx budget and report spend targets to leadership.
• Deliver on project requirements with flawless execution and innovative thinking.
• Ensure compliance and ethical decision-making across the organization.

Conocimientos

Leadership

Strategic marketing

Budget management

Stakeholder engagement

Communication

Educación

BS/BA degree

MBA preferred

Herramientas

Marketing analytics

Agency management

Descripción del empleo

Make your mark for patients

About this role:

The Patient Marketing Lead supporting Hidradenitis Suppurativa will be critical in developing the patient marketing strategy and leading execution for the BIMZELX HS indication. This marketer will support DTC campaigns, patient ambassador programs, media strategy, planning and measurement.

What you'll do:

• Lead workstreams that support the overall campaign development and strategy for patients.
• Gather and leverage insights to build and execute strategy related to HS patient education and engagement.
• Lead business strategy to remain ahead of the curve for brand growth as market changes.
• Develop promotional materials to support DTP, patient engagement, and digital marketing initiatives, and manage content through the review committee process.
• Lead the agency of record and key third-party vendors to deliver insight-based solutions.
• Work cross‑functionally with HCP and Medical teams to ensure continuity in execution across UCB.
• Own the patient ambassador/influencer strategy and identification process to engage with patient community.
• Strategically manage the OpEx budget and lead communications to leadership regarding spend targets and regular reporting cadences.
• Consistently deliver on project requirements, strive for flawless execution, and challenge the business to think differently.
• Compliance is part of how we operate within UCB. Adherence to compliant behavior is an expectation at UCB and is demonstrated by embracing ethical decision‑making practices and guidelines in all aspects of our organization.

Interested? For this position you'll need the following education, experience and skills:

Minimum Qualifications:

• BS/BA degree required.
• 8+ years in pharmaceutical/biotech marketing with a track record of meeting and exceeding targets.

Preferred Qualifications:

• MBA preferred.
• Dermatology and/or biologic/specialty marketing experience strongly preferred.
• Pre-launch, peri-launch, and launch experience preferred.
• Prior experience developing national DTC/DTP campaigns from strategy through execution.
• Prior experience working with key internal stakeholders including Marketing, Legal, Market Access, Privacy, and Compliance.
• Prior experience managing agencies of record to deliver tactical plans on time and on budget.

• Solid speaking, writing, and budgeting skills, with the ability to present to groups of all sizes, sometimes on short notice.
• Prior experience working with patient ambassadors and/or influencers.
• Ability to influence across the internal matrix to drive change and gain stakeholder support.

This positions reasonably anticipated base salary range is $148,000 to $195,000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience, among other factors.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?

At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self‑identify during the application process. Provision of self‑identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [e-mail] for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.