Patient Experience & Marketing Operations Specialist

Advanced Urgent Care & Occupational Medicine; Brighton (CO); Hybride; USD 34 000 - 48 000; Temps partiel

Résumé du poste

Advanced Urgent Care & Occupational Medicine is seeking a part-time Patient Experience & Marketing Operations Specialist to drive patient volume and optimize the patient journey across clinic locations. This hybrid role blends strategic communications, marketing execution, and operational data analysis.

Responsibilities include managing digital channels, refining front-end processes, analyzing workflows, and delivering data-driven reports to leadership.

Qualifications

• 5+ years in patient experience, healthcare marketing/communications, or clinical workflow analysis.
• Advanced proficiency in Excel to analyze operational metrics and financial reports.
• Experience with CMS platforms (WordPress) and graphic design tools (Canva/Adobe).
• Knowledge of HIPAA and TCPA compliance requirements.

Responsabilités

• Drive digital marketing and patient communications to increase online bookings and visit volume.
• Analyze front-end patient workflows and optimize scheduling/check-in processes to boost capacity.
• Extract and report on operational and marketing data to leadership with actionable recommendations.

Connaissances

Data analysis

Marketing

WordPress

Canva

Adobe

Excel

SMS campaigns

HIPAA compliance

Formation

High school diploma or GED

Outils

WordPress CMS

Canva

Adobe

Excel

Description du poste

Patient Experience & Marketing Operations Specialist

Creative Mind. Analytical Eye. Drive to Make Things Better.

Reports To

Director of Business Operations & Patient Experience

Job Type

Part-Time (20–25 hours/week) with potential to transition to Full-Time

Work Arrangement

Hybrid (Remote & On-site at Clinic Locations)

Summary

The Patient Experience & Growth Specialist is responsible for driving patient volume and delivering an exceptional patient journey across Advanced Urgent Care & Occupational Medicine and Platte River Medical Clinic. This hybrid role combines strategic patient communications and marketing with operational data analysis.

By evaluating patient workflows, monitoring key clinic metrics, managing digital channels, and leveraging real-time data, you will identify opportunities to increase patient volume, optimize front-end clinic processes, and maintain a seamless patient experience online and in-clinic.

Duties and Responsibilities

• Marketing, Patient Communications & Brand Presence
  • Digital & Local Marketing: Maintain clinic website content, CMS updates (WordPress), and local business listings (Google Business Profile) to drive search visibility, accurate service/hours information, and online booking traffic.
  • Patient Messaging & Campaigns: Draft and design patient communications (emails, text announcements, in-clinic signage, FAQs) using Canva/Adobe. Plan and execute compliant bulk SMS campaigns (HIPAA, TCPA).
  • Reputation & Sentiment Management: Monitor and respond to online reviews across platforms in a timely, HIPAA-compliant manner. Track sentiment trends and turn patient feedback into actionable reputation strategies.
  • Outreach & Employer Services: Support marketing initiatives for occupational medicine, employer clients, community partners, and seasonal healthcare programs.
• Workflow Analysis, Operations & Systems
  • Process & Volume Optimization: Analyze front-desk, registration, and patient-flow workflows to identify bottlenecks, eliminate inefficiencies, and implement process changes that boost capacity and intake volume.
  • Systems Support: Troubleshoot and optimize day-to-day scheduling, check-in, and digital registration platforms for staff and patients; identify recurring technical or workflow gaps.
  • Standardization: Help create and refine front-end SOPs, scripts, and staff resources to ensure consistent, high-quality patient interactions across all touch points.
• Data Analysis & Performance Reporting
  • Data Extraction & Insights: Pull, filter, and analyze operational, marketing, and scheduling data, and campaign tools.
  • Performance Tracking: Monitor key performance indicators including patient volume, wait times, registration completion rates, conversion rates, campaign ROI, and revenue trends.
  • Actionable Reporting: Segment performance data by location, provider, and service line to deliver clear recommendations and growth strategies to executive leadership.

Education/Experience

• High school diploma or general education degree (GED); or equivalent combination of education and experience.
• 5+ years in patient experience, healthcare marketing/communications, or clinical workflow analysis.

Specialized Training

• Data & Analytical Skills: Advanced proficiency in Excel/data filtering to analyze operational metrics, patient volume trends, and financial reports, translating data into tangible process improvements.
• Marketing & Digital Tools: Hands-on experience with CMS platforms (WordPress), graphic design tools (Canva), online listing management, and mass communication platforms (bulk SMS/email).
• Compliance: Strong working knowledge of HIPAA regulations, TCPA SMS consent requirements, and patient privacy standards.
• Adaptability: Self-motivated professional capable of managing multiple cross-functional projects independently in a hybrid environment.

Preferred

• Background in Urgent Care, Occupational Medicine, or Primary Care settings.
• Familiarity with online review management platforms and basic local SEO best practices.

Key Performance Indicators & Growth Goals

• Increase Overall Patient Volume: Drive online bookings, site traffic conversions, and repeat visits through targeted communication and operational efficiency.
• Elevate Patient Experience: Achieve high online review scores, rapid resolution of patient feedback, and seamless digital check-in adoption.
• Optimize Operational Workflows: Reduce registration errors, streamline patient wait times, and successfully implement data-backed workflow enhancements.

Advanced Urgent Care & Occupational Medicine LLC