Parts Sales Advisor

Hm Cragg; Eden Prairie (MN); On-site; USD 45,000 - 70,000; Full time

Job summary

HM Cragg, an employee-owned company, seeks a Generator Parts Sales Advisor in Minnesota to provide expert parts guidance and fast, accurate quotes for walk-in and remote customers. You will coordinate with internal teams, manage orders, and help grow service revenue while protecting margins.

The role requires strong communication, organization, and problem-solving skills, with the ability to lift 50+ lbs and work in a fast-paced environment. ESOP benefit highlights company ownership culture.

Qualifications

• High school diploma or equivalent.
• Experience in parts sales or customer service.
• Experience with generators or industrial equipment preferred.
• Must be able to lift 50+ lbs.
• Strong research and problem-solving skills.

Responsibilities

• Serve as primary customer-facing resource for parts inquiries and sales.
• Identify parts, prepare quotes, process orders.
• Research compatibility using manuals and manufacturer resources.
• Maintain accurate records in ERP/CRM and inventory systems.
• Build repeat business and maintain an organized pipeline.

Skills

ERP/CRM experience

Inventory management

Order entry systems

Microsoft Outlook & Excel

Customer service

Communication skills

Problem solving

Education

High school diploma or equivalent

Job description

At HM Cragg, you'll work on equipment and systems that keep some of the world's most critical operations running. As a growing employee-owned company, we offer the opportunity to tackle meaningful technical challenges, develop your skills, and share in the success you help create through our ESOP. If you enjoy solving problems, working with talented people, and making a real impact for industry-leading customers, you'll fit right in at HM Cragg.

Position Overview

A successful Generator Parts Sales Advisor will be highly organized, detail-oriented, customer-focused, and comfortable working in a fast-paced parts counter environment. This position services as the primary customer-facing resource for walk-in, over the counter, telephone, and electronic parts sales. A top performer in this role will accurately identify parts, prepare timely quotes, process customer order, provide outstanding service, and build repeat business with external customers.

Reporting Relationship

The Generator Parts Sales Advisor reports to the Director of Generator Service and Parts

Responsibilities/Accountabilities

• Serve as a primary customer-facing resource for walk-in, telephone, and electronic parts inquiries and sales.
• Build strong customer relationships by responding promptly, understanding equipment needs, and providing accurate, practical parts recommendations.
• Research, identify, and verify parts and equipment compatibility using model and serial numbers, parts manuals, service manuals, diagrams, photographs, and manufacturer resources.
• Independently develop and approve customer quotations by evaluating pricing strategy, gross margin requirements, competitive market conditions, freight costs, inventory availability, customer relationship considerations, and overall business objectives.
• Follow up on open quotes, convert opportunities into orders, document lost sales, and maintain an organized pipeline of active customer opportunities.
• Monitor and analyze gross margin performance, pricing effectiveness, and sales results, making recommendations for corrective actions and process improvements.
• Process customer orders accurately, confirm payment and delivery requirements, communicate order status, and proactively address backorders or delays.
• Coordinate with Parts Operations, Generator Service, vendors, and other internal teams to source parts and fulfill customer commitments.
• Support customer-retention, and repeat-business goals through consistent prospecting, follow-up, and service.
• Resolve customer concerns related to order discrepancies, returns, warranties, freight, and delivery while protecting the customer relationship and company interests.
• Assist with or provide backup coverage for all activities associated with handling parts, including receiving, stocking, inventory counts, warehouse and service-truck transfers, staging, packing, shipping, tracking, returns, and work-order support.
• Maintain accurate sales, order, customer, and parts records in applicable ERP, CRM, and inventory systems.
• Analyze sales trends, customer purchasing patterns, inventory availability, and market conditions to make recommendations and decisions that impact revenue growth and profitability.
• Partner with leadership to identify opportunities to improve pricing strategy, inventory utilization, customer retention, and overall business performance.
• Authority to negotiate pricing, discounts, freight considerations, and other commercial terms within established guidelines while protecting company profitability objectives.
• Follow established safety, quality, and process requirements while maintaining an organized and professional customer service environment.

Skills/Knowledge

• Working knowledge of mechanical and electrical parts, parts manuals, service manuals, and equipment diagrams
• Ability to research parts using equipment model numbers, serial numbers, engine information, photographs, and manufacturer resources
• Understanding of quoting, pricing, gross margin, freight, payment, special-order, warranty, and return considerations
• Experience with ERP, CRM, inventory management, and / or order-entry platforms
• Experience using Microsoft Outlook and Excel
• Excellent verbal and written communication and customer service skills
• Superior organization, follow-through, and problem-solving skill
• Ability to manage multiple customer inquiries and orders while maintaining accuracy
• Ability to explain technical parts information in a practical, customer-friendly manner

Personal Attributes

• Customer-focused, approachable, and professional
• Detail-oriented and organized with strong spatial reasoning skills
• Demonstrate honesty and integrity in work and relationships
• Possess strong work ethic and takes ownership of both company and client goals/objectives
• Comfortably initiate customer conversations, recommending related products, and following up on sales opportunities
• Maintains composure and professionalism when addressing urgent requests or customer concerns
• Focused on understanding, meeting, and exceeding customer expectations
• Conforms to company policies and procedures and meets company goals and objectives; protects company assets and interests

Qualifications

• High school diploma or equivalent
• Experience in parts sales, counter sales, equipment support, customer service, or a related field
• Experience with generators, engines, industrial equipment, automotive parts, heavy equipment parts, electrical equipment, or a related technical field preferred
• Standby power or generator experience preferred, but not required
• Must be able to lift 50+ lbs. repeatedly

Key Performance Indicators:

• Performance in this role may be evaluated using a balanced set of measures, including customer responsiveness, quote accuracy and turnaround, quote follow-up and conversion, external parts revenue, gross margin, order accuracy, customer satisfaction, repeat business, open-order and backorder follow-up, return and order-error frequency, lost-sales documentation, inventory accuracy, process compliance, and the completion of continuous-improvement initiatives. Specific goals and targets will be established by department leadership.

Hours of Operation:

• During emergencies and periods of high activity, it is possible and even likely that this position may be directing activities at any time of the day or night, as necessary

Travel and hours expectations:

• Office hours as required to serve all internal and external stakeholders effectively and to be reasonably available when staff have needs.

HM Cragg offers equal employment opportunities to all based upon individual merit and without regard to race, color, religion, veteran status, national origin, disability, marital status, gender, age, or any other protected characteristic.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. HM Cragg reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.