Partnerships Lead

Reacher; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Reacher is seeking a Partnerships Lead to own three high-leverage relationships: TikTok ecosystem, top strategic accounts, and the agency/TSP partner network. The role reports directly to the co-founder running GTM and works closely with the CEO.

You will manage day-to-day TikTok Shop partnerships across US and UK, drive TSP certification, plan joint events, and coordinate with Product, Sales, and Delivery to surface opportunities.

Qualifications

• 3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform.
• Track record managing 20+ strategic accounts with executive-level relationships.
• Experience closing co-marketing and co-sell deals, not just maintaining relationships.
• Strong written communicator who can run a cadence, log outcomes, and drive accountability.
• Comfortable in a fast-moving startup environment with no existing playbook.
• Strong execution capability (not strategy-only).
• Preferred: existing relationships inside TikTok Shop US or UK partnership orgs or creator agencies.
• Experience at a TikTok Shop Partner, holding company, or creator agency in social commerce.
• Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.).
• Working knowledge of the creator economy, affiliate marketing, or social commerce models.

Responsibilities

• Own day-to-day TikTok Shop partnerships with US/UK teams, and maintain TSP ecosystem positioning.
• Drive certification and joint go-to-market initiatives end-to-end.
• Plan and execute webinars, trainings, and category enablement sessions.
• Represent Reacher in partner groups, events, and activations.
• Surface platform-level signals back to Product and GTM to inform roadmap.
• Manage top 20–30 strategic accounts with weekly to monthly cadence and executive sponsors.
• Lead renewal and expansion conversations in partnership with Sales and Delivery.
• Coordinate cross-functional efforts with Product, Sales, and Delivery on platform requests.

Skills

Partnerships

Strategic Accounts

Business Development

Written Communication

Cross-functional

Executive Relationships

Job description

Partnerships Lead

Location: Remote (US preferred)

Employment Type: Full-time

About the Role

We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).

This role reports directly to the co-founder running GTM and works closely with the CEO.

Key Responsibilities

TikTok Ecosystem Partnerships

• Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams
• Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
• Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams
• Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
• Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM

Strategic Account Management

• Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
• Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor
• Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
• Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
• Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership

Agency & TSP Partnerships

• Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
• Run a referral motion that turns agency partners into a consistent source of net new brand pipeline
• Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps
• Activate dormant agency relationships and identify new TSPs to onboard

Cross-Functional Leadership

• Partner with Sales on enterprise pipeline and deal strategy
• Partner with Reacher Plus delivery on strategic account health and executive relationships
• Partner with Product on platform-level requests from TikTok and top accounts
• Report partnership pipeline, account health, and ecosystem signals to the founders weekly

Ideal Candidate Profile

Required

• 3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform
• Track record managing 20+ strategic accounts simultaneously with executive-level relationships
• Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships
• Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting
• Comfortable in a fast-moving startup environment with no existing playbook
• Strong execution capability (not strategy-only)

Preferred

• Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)
• Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space
• Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)
• Working knowledge of the creator economy, affiliate marketing, or social commerce business models

This Role Is Not For You If

• You expect to inherit a playbook — there isn't one yet, and building it is part of the job
• You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes
• You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon