Partnerships Director

TLC Worldwide; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Global client exposure

Weekly webinars via People Academy

Wellness Week and programs

Culture Club events

Volunteer opportunities

Women into leadership initiatives

Frankies awards ceremony

Shareholder ownership scheme

Job summary

TLC Worldwide is seeking a Partnerships Director to build and lead the US partnerships strategy, driving growth for major consumer brands. You will secure strategic alliances, shape loyalty propositions and manage a high-performing team.

The role requires senior stakeholder engagement, deep knowledge of customer acquisition and retention, and the ability to translate partnerships into scalable commercial value for clients and TLC.

Qualifications

• Proven experience developing strategic partnerships with consumer brands.
• Strong relationships with senior stakeholders and decision-makers.
• Deep understanding of loyalty, retention and customer acquisition.
• Track record leading teams and mentoring staff.
• Ability to translate partnerships into measurable business value.

Responsibilities

• Develop and execute TLC's US Partnerships & Commercial strategy.
• Identify brands, categories and experiences to strengthen propositions.
• Grow strategic relationships across retail, dining, travel, entertainment, wellness, lifestyle.
• Lead partnership acquisition and negotiations with senior brands.
• Build relationships with senior decision-makers at consumer brands.
• Structure commercially attractive agreements that create long-term value.
• Develop partnerships that support customer acquisition, engagement and retention.
• Turn partnerships into rewards, offers, experiences and loyalty products.
• Lead and coach a high-performing Partnerships & Commercial team.
• Improve forecasting, CRM discipline and portfolio performance.

Skills

Partnerships & business development

Brand partnerships

Leadership

Negotiation

Customer loyalty

Strategic growth

Job description

WE ARE HIRING A PARTNERSHIPS DIRECTOR

Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Here are a few things that we've got to offer:

• Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients
• Weekly webinars to support your development through our People Academy
• Annual TLC Wellness Week and programmes throughout the year
• TLC Culture Club - including seasonal social events, tasty lunches & more
• TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
• TLC Rise - supporting and empowering women into leadership roles
• 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
• TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

Please note that we're open to exploring talent who are based in either New York or Planto, Texas.

This is a role for someone who understands brands, partnerships and consumer behaviour. Someone who can spot opportunities before others see them, build powerful commercial relationships and turn them into compelling loyalty propositions that help our clients win.

You won't just manage a portfolio.

You’ll shape the ecosystem that powers customer engagement programmes for some of the world's most recognised brands

As Partnerships Director, you'll sit at the intersection of:

• Brand Partnerships
• Customer Loyalty
• Enterprise Client Strategy
• Commercial Growth
• Consumer Insight

You’ll be responsible for identifying the brands consumers love, securing strategic partnerships and transforming those relationships into scalable loyalty products, offers and experiences that create value for both our clients and their customers.

This is a highly visible leadership role with direct responsibility for strategy, partner acquisition, team development and commercial performance.

We're open to exploring talent based in New York who is happy to be in the office 4 days a week OR working remotely from Dallas

What You'll Be Doing

Build a Market-Leading Partnership Ecosystem

• Develop and execute TLC's US Partnerships & Commercial strategy.
• Identify the brands, categories and experiences that will strengthen our client propositions.
• Create a differentiated portfolio that balances consumer demand, partner value and commercial opportunity.
• Grow strategic relationships across retail, dining, travel, entertainment, wellness, lifestyle and emerging consumer categories.

Create High-Value Brand Partnerships

• Personally lead partnership acquisition and negotiations.
• Build relationships with senior decision-makers at leading consumer brands.
• Structure commercially attractive agreements that create long-term value.
• Develop partnerships that support customer acquisition, engagement and retention objectives.

Support Major Client Growth Opportunities

• Partner with Sales, Client Services and Strategy teams.
• Bring partnership expertise into pitches and proposals.
• Help design customer propositions that deliver measurable impact.
• Translate partnership benefits into compelling commercial stories for clients.

Turn Partnerships into Scalable Products

• Transform relationships into rewards, offers, experiences and loyalty benefits.
• Build propositions that are easy for clients to understand and buy.
• Ensure every partnership has a clear customer and commercial value proposition.
• Work with internal teams to maximise portfolio utilisation and revenue generation.

Lead and Develop a High-Performing Team

• Coach and develop a growing Partnerships & Commercial team.
• Establish high standards, clear KPIs and accountability.
• Build processes and capabilities that allow the function to scale.
• Foster a culture of ambition, collaboration and continuous improvement.

Drive Operational Excellence

• Build scalable processes from prospecting through to activation and reporting.
• Improve forecasting, reporting and CRM discipline.
• Monitor portfolio performance, revenue contribution and partner engagement.
• Create a repeatable growth engine rather than a collection of individual relationships.

What You'll Bring

• Extensive experience in Partnerships, Commercial, Business Development, Loyalty, Agency or Strategic Growth roles.
• Proven success developing and negotiating strategic partnerships with consumer-facing brands.
• Strong understanding of customer acquisition, engagement, retention and loyalty.
• Experience working with enterprise clients and senior stakeholders.
• Demonstrable leadership experience, including coaching and developing teams.
• Strong commercial and negotiation skills.
• Excellent presentation, influencing and storytelling abilities.

You'll Stand Out If You Have

• Experience across retail, lifestyle, travel, dining, wellness, entertainment or consumer brands.
• Built partnerships that directly contributed to revenue growth.
• Worked in a fast-growth or entrepreneurial environment.
• A strong network of brand-side decision-makers.
• A passion for consumer behaviour and emerging market trends.

Who You Are

• Strategic thinking with execution
• Commercial discipline with creativity
• Relationship building with negotiation excellence
• Leadership with hands-on deliveryCuriosity with accountability

Most importantly, you're not waiting for opportunities.

You create them.

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.

A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.