Partnership Development, Director

confidential; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

Hornets Sports & Entertainment (HSE) seeks a Director of Partnership Development to drive innovative marketing partnerships for all HSE brands, including the Charlotte Hornets, Greensboro Swarm, and Spectrum Center.

The role targets a national, regional, and local network to grow opportunities in the Charlotte market, overseeing proposal development, negotiations, and post-sale execution to maximize partner impact and fan engagement.

Qualifications

• College degree in Business Administration, Marketing or related field from an accredited college or university (preferred).
• 5+ years of sports partnership sales experience with a track record of success.
• Proficient with CRM systems and data-driven tools used in sports marketing.
• Proven ability to meet revenue goals through long-term partnerships.
• Strong negotiation, communication, and relationship-building skills.

Responsibilities

• Meet and exceed personal revenue goals through marketing partnerships for HSE brands.
• Manage all phases of the new business development process from identification to closing.
• Develop customized proposals and value propositions aligned with partners’ objectives.
• Collaborate with cross-departmental teams to design programs supporting client goals.
• Host prospects at events and manage contract and billing information in systems.

Skills

Partnership sales

CRM systems

Negotiation

Communication

Event hosting

Education

Bachelor’s degree in Business/Marketing

Tools

Microsoft Office Suite

KORE

Tableau

CRM systems

Job description

The Partnership Development, Director is a vital role on the Partnerships team and is passionate about crafting innovative solutions for next-generation Hornets Sports & Entertainment (HSE) partners. HSE includes the NBA’s Charlotte Hornets, NBA G-League’s Greensboro Swarm, and managing and operating the region’s premier sports and entertainment venue, the Spectrum Center.

This sales position is expected to have a strong national, regional and local contact list to increase the current growth opportunities in the vibrant Charlotte market.

Duties and Responsibilities

• Meet (and exceed) all personal revenue goals through the development and sale of marketing partnerships for all HSE Brands.
• Manage all phases of the new business development process (identification, research, outreach, qualification, needs analysis, brainstorms, proposal building, negotiation, and closing) for their individual pipeline.
• Identify potential partners within assigned business categories and maintain prospect pipeline, initiate professional outreach and qualification of prospects to determine fit and capacity, and conduct comprehensive needs analysis to diagnose often-hidden marketing objectives and business goals.
• Work cross-departmentally with internal stakeholders to create robust programming that leverages deep business insights to align with client objectives, communicate relevant brand attributes, and engage target markets.
• Construct creative, customized, and comprehensive proposals that follow a compelling narrative with a value proposition that delivers on a potential partner’s marketing objectives.
• Build the partnership business case for new prospects. This includes leading and/or participating as appropriate in presentation building/scripting.
• Successfully negotiate and close partnerships that will drive measurable and impactful results for partners, enhance the fan experience, and maximize revenue for the company.
• Collaborate with business intelligence to optimally utilize available tools and resources, including but not limited to CRM software, audience and fan segmentation, lead generation and prospecting tools, sponsor impact studies, social media reporting, etc.
• Serve as a primary point of contact for prospective partners.
• Act as a host to prospects at a variety of events.
• Compile, report, enter, collect, forecast, and track accurate account elements, billing fulfillment and contract information, as well as reports pertaining to proposals, contracts, budgets, and other account details into Tableau, KORE, and other data driven resources used by HSE.
• Prepare documents as needed, including expense reports, account budgets, memos, letters, contracts, spreadsheets, and other traditional business tools.
• Support HSE’s mission, vision and purpose.
• Represent HSE and its related affiliates in a professional manner at all times.
• Perform other related tasks as assigned.

Required Skills, Experience, and Abilities

• College degree in Business Administration, Marketing or related field from an accredited college or university (preferred).
• 5+ years of sports partnership sales experience with a tangible track record of success.
• Proficient or ability to learn various corporate-based systems and CRM data driven technologies applied in today’s sports & entertainment industry such as Microsoft Office Suite, KORE, etc.
• Possess proven track record of meeting and exceeding revenue goals, selling and fostering sizable, long-term partnerships through a thoughtful, forward-thinking, structured, and focused approach to the market.
• Highly self-motivated and goal-driven professional with a competitive, results-oriented mindset, demonstrating confidence, resilience, and the ability to proactively pursue objectives and outperform targets.
• Demonstrates a continuous pursuit of training and professional development, proactively strengthening partnership sales expertise, refining negotiation and relationship-building skills, and remaining current with industry trends to drive partner success.
• Strong organizational communications with high interpersonal skills to handle sensitive situations, and confidential information.
• Ability to organize work effectively, conceptualize and prioritize objectives and exercise judgment based on an understanding of policies and activities.
• Independent judgment to plan, prioritize and organize a diversified workload.
• Ability to coordinate multiple tasks and projects.
• Ability to demonstrate poise, tact and diplomacy, strong teamwork proficiency required.
• Presents self in professional manner and have ability to interact with all levels of organization and outside contacts.
• Required to sit, stand, walk, and reach.
• Ability to occasionally lift, carry and/or drag up to twenty-five (25) pounds if necessary.
• Flexibility to work necessary hours including evenings, weekends and holidays for games and events, as needed, and occasional travel is required.

Additional Information

• This is a full-time benefit eligible position.
• HSE is dedicated to creating and upholding a welcoming environment that celebrated diversity.
• HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.
• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered.