Partnership Development, Director

HSE LOGO; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Valuable benefits

Competitive time off policies

Job summary

Hornets Sports & Entertainment (HSE) is seeking a Director of Partnership Development to drive strategic marketing partnerships for the organization’s brands in Charlotte. You will lead the full sales cycle, uncover opportunities, and close multi-faceted deals that align with partner objectives while optimizing fan engagement.

You will collaborate with internal teams to craft tailored sponsorship programs, prepare compelling proposals, and manage accounts using CRM and data-driven insights.

Qualifications

• 5+ years of sports partnership sales experience.
• Proven track record of meeting revenue goals and closing partnerships.
• Proficient with CRM systems and data-driven tools such as KORE.

Responsibilities

• Meet and exceed personal revenue goals through marketing partnerships for all HSE brands.
• Manage all phases of the new business development process from identification to closing.
• Identify potential partners and qualify prospects to determine fit and capacity.

Skills

Partnership sales

CRM systems

Proposal development

Cross-functional collaboration

Negotiation

Account management

Education

Bachelor's degree in Business/Marketing

Tools

KORE

CRM software

Microsoft Office

Job description

The Partnership Development, Director is a vital role on the Partnerships team and is passionate about crafting innovative solutions for next-generation Hornets Sports & Entertainment (HSE) partners. HSE includes the NBA’s Charlotte Hornets, NBA G-League’s Greensboro Swarm, and managing and operating the region’s premier sports and entertainment venue, the Spectrum Center.

This sales position is expected to have a strong national, regional and local contact list to increase the current growth opportunities in the vibrant Charlotte market.

Duties and Responsibilities

• Meet (and exceed) all personal revenue goals through the development and sale of marketing partnerships for all HSE Brands.
• Manage all phases of the new business development process (identification, research, outreach, qualification, needs analysis, brainstorms, proposal building, negotiation, and closing) for their individual pipeline.
• Identify potential partners within assigned business categories and maintain prospect pipeline, initiate professional outreach and qualification of prospects to determine fit and capacity, and conduct comprehensive needs analysis to diagnose often-hidden marketing objectives and business goals.
• Work cross-departmentally with internal stakeholders to create robust programming that leverages deep business insights to align with client objectives, communicate relevant brand attributes, and engage target markets.
• Construct creative, customized, and comprehensive proposals that follow a compelling narrative with a value proposition that delivers on a potential partner’s marketing objectives.
• Build the partnership business case for new prospects. This includes leading and/or participating as appropriate in presentation building/scripting.
• Successfully negotiate and close partnerships that will drive measurable and impactful results for partners, enhance the fan experience, and maximize revenue for the company.
• Collaborate with business intelligence to optimally utilize available tools and resources, including but not limited to CRM software, audience and fan segmentation, lead generation and prospecting tools, sponsor impact studies, social media reporting, etc.
• Serve as a primary point of contact for prospective partners.
• Act as a host to prospects at a variety of events.
• Compile, report, enter, collect, forecast, and track accurate account elements, billing fulfillment and contract information, as well as reports pertaining to proposals, contracts, budgets, and other account details into Tableau, KORE, and other data driven resources used by HSE.
• Prepare documents as needed, including expense reports, account budgets, memos, letters, contracts, spreadsheets, and other traditional business tools
• Support HSE’s mission, vision and purpose.
• Represent HSE and its related affiliates in a professional manner at all times.
• Perform other related tasks as assigned.

Required Skills, Experience, and Abilities

To perform essential job functions, you should demonstrate the following competencies:

• College degree in Business Administration, Marketing or related field from an accredited college or university (preferred).
• 5+ years of sports partnership sales experience with a tangible track record of success.
• Proficient or ability to learn various corporate-based systems and CRM data driven technologies applied in today’s sports & entertainment industry such as Microsoft Office Suite, KORE, etc.
• Possess proven track record of meeting and exceeding revenue goals, selling and fostering sizable, long-term partnerships through a thoughtful, forward-thinking, structured, and focused approach to the market.
• Highly self-motivated and goal-driven professional with a competitive, results-oriented mindset, demonstrating confidence, resilience, and the ability to proactively pursue objectives and outperform targets
• Demonstrates a continuous pursuit of training and professional development, proactively strengthening partnership sales expertise, refining negotiation and relationship-building skills, and remaining current with industry trends to drive partner success
• Strong organizational communications with high interpersonal skills to handle sensitive situations, and confidential information.
• Ability to organize work effectively, conceptualize and prioritize objectives and exercise judgment based on an understanding of policies and activities.
• Independent judgment to plan, prioritize and organize a diversified workload.
• Ability to coordinate multiple tasks and projects.
• Ability to demonstrate poise, tact and diplomacy, strong teamwork proficiency required.
• Presents self in professional manner and have ability to interact with all levels of organization and outside contacts.
• Required to sit, stand, walk, and reach.
• Ability to occasionally lift, carry and/or drag up to twenty-five (25) pounds if necessary.
• Flexibility to work necessary hours including evenings, weekends and holidays for games and events, as needed, and occasional travel is required.

Additional Information

This is a full-time benefit eligible position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.