Manager, Digital Media & Partnership Solutions

Hornets Basketball LLC; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits

Competitive time off policy

Equal opportunity employer

Job summary

Hornets Basketball LLC is seeking a Manager, Digital Media & Partnership Solutions in Charlotte, NC. You will lead strategies to maximize digital revenue and partner value across Hornets Sports & Entertainment assets, translating objectives into revenue-driven solutions.

Collaboration with BI, Digital, and Sales teams is essential to drive renewals and growth. The role requires strategic thinking, creative problem-solving, and proven ability to move ideas from concept to execution in a

Qualifications

• 3–5 years in partnership strategy or related fields.
• Experience in sports media, sponsorship, or partnership commercialization preferred.
• Strong understanding of inventory, packaging, pricing, audience, distribution and measurement.
• Excellent written and verbal communication with storytelling abilities.
• Proficiency in Excel and PowerPoint; CRM or BI tools beneficial.

Responsibilities

• Develop and execute go-to-market strategies for digital media and assets.
• Price, package, position, and commercialize digital inventory across channels.
• Support sales through meetings, proposals, pitches, and negotiations.
• Create customized digital partnership solutions aligned with partner objectives.
• Analyze inventory, performance, audience engagement, and sales pacing.
• Collaborate with BI and Digital teams to use data in strategies.
• Monitor emerging platforms, technologies, and industry trends.
• Develop partnership platforms for new business, renewals, and upsell.
• Translate partner objectives into compelling proposals and pitches.
• Participate in ideation sessions and vet opportunities.
• Support category strategy and identify market opportunities.
• Develop sales tools, asset summaries, and case studies.
• Research prospective partners and market trends.
• Collaborate across departments to vet opportunities.
• Refine sales processes and tools.
• Serve as strategic resource to leadership on high-priority opportunities.

Skills

Partnership strategy

Sponsorship

Media

Sports business

Marketing

Sales strategy

Consulting

CRM

Excel

PowerPoint

BI / analytics tools

Tools

CRM

Excel

PowerPoint

Job description

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following our Accessibility Accomodation for Applicants page.

Manager, Digital Media & Partnership Solutions

Locations

Charlotte, NC 28202, USA

• On-site
• Operations
• Full-Time
• Requisition #: MANAG001776

Description

Position Overview

The Manager, Digital Media & Partnership Solutions will play a key role in developing, packaging, and commercializing partnership opportunities across Hornets Sports & Entertainment (HSE). Reporting to the Director of Partnership Solutions & Revenue Strategy, this role will have a primary focus on maximizing the commercial value of HSE's media assets while supporting broader partnership strategy, new business, renewals, and revenue growth.

The ideal candidate is a strategic and creative problem solver who can translate business objectives, data, and available inventory into compelling, revenue-generating partnership solutions and effectively move ideas from concept to execution.

Hornets Values

• We operate with the highest level of integrity, driven by moral standards that guide us in everything we do.
• We communicate with full candor; openly, honestly, and respectfully with clarity.
• We work in the spirit of one team, committed to one vision, shared values, and an inclusive culture that ensures every person feels valued and respected.
• We hold ourselves accountable, and responsible to raise high levels of expectations of ourselves and our team.
• We compete at the highest levels and strive to be the best at everything we do
• We act with resilience and thrive in the face of challenges bringing others along with us.

Essential Duties and Responsibilities

• Develop and execute go-to-market strategies for HSE's digital media and partnership assets, identifying opportunities to maximize digital revenue and partner value.
• Drive the pricing, packaging, positioning, and commercialization of digital inventory across HSE's owned and operated digital channels.
• Support sales staff throughout the partnership sales process by serving as a subject matter expert on HSE's digital offering, including prospect meetings, proposals, pitches, and negotiations.
• Develop customized digital partnership solutions and campaigns that align partner objectives with HSE's audiences, content, channels, and brand.
• Analyze digital inventory, performance, audience engagement, utilization, and sales pacing to identify opportunities to improve digital revenue, inventory efficiency, and partner value.
• Partner with Business Intelligence and Digital teams to incorporate audience insights, performance data, valuation, and market intelligence into digital sales strategies and recommendations.
• Monitor emerging digital platforms, technologies, and industry trends to identify new partnership opportunities and evolve HSE's digital offering.
• Support the development of customized partnership platforms and solutions for new business, renewals, and upsell opportunities across HSE assets.
• Translate partner objectives and business challenges into compelling partnership concepts, proposals, and pitch narratives.
• Participate in internal brainstorming and ideation sessions and develop ideas into commercially viable partnership opportunities.
• Support category and sub-category strategy by identifying market opportunities, competitive considerations, and potential areas for growth.
• Develop strategic sales tools, case studies, asset summaries, and other resources that enable the Corporate Partnerships team to sell more effectively.
• Conduct research on prospective partners, categories, industries, and market trends to inform sales and partnership strategies.
• Collaborate with Business Intelligence, Partnership Marketing, Creative, Marketing, Digital, Broadcast, Ticketing, Finance, Legal, and other HSE departments to develop and vet partnership opportunities.
• Support the continued development and refinement of HSE's partnership sales processes, tools, and best practices.
• Serve as a strategic resource to the Director of Partnership Solutions & Revenue Strategy and Corporate Partnerships team on high-priority opportunities.

Required Skills, Experience, and Abilities

To perform the job successfully, you should demonstrate the following competencies associated with the essential functions of this job.

• 3–5 years of experience in partnership strategy, sponsorship, media, sports business, marketing, sales strategy, consulting, or a related field.
• Experience with sports media, sponsorship, advertising, or partnership commercialization strongly preferred.
• Strong understanding of media and sponsorship fundamentals, including inventory, packaging, pricing, audience, distribution, and measurement.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable business recommendations.
• Excellent written and verbal communication skills, with strong presentation and storytelling abilities.
• Advanced proficiency in Microsoft Excel and PowerPoint; familiarity with CRM, business intelligence, research, or analytics platforms preferred.
• Strong project management and organizational skills with the ability to manage multiple projects and deadlines.
• Creative thinker who understands how to balance innovative ideas with commercial objectives and operational feasibility.
• Ability to collaborate effectively across departments and build strong internal relationships.
• Self-motivated, proactive, and solutions-focused with a strong sense of ownership.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Passion for sports and entertainment and an understanding of the professional sports partnership landscape.

Additional Information

This is a full time benefit eligible position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.