Partner Marketing Specialist

The Channel Company; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative company is seeking a Partner Marketing Specialist to drive growth through strategic marketing programs. In this role, you will collaborate with partners to enhance their marketing success, providing personalized guidance and support. Your expertise in digital marketing and demand generation will be essential as you manage relationships and engage partners in effective marketing initiatives. This position offers the flexibility of remote work, a strong focus on work/life balance, and a collaborative team environment that values diverse perspectives. If you're passionate about empowering partners and achieving outstanding results, this opportunity is for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Tele-health

Disability Insurance

Life Insurance

Health Savings Accounts

Paid Parental Leave

Company Matched 401k

Unlimited PTO

Qualifications

• 3+ years in marketing with a focus on demand generation and digital strategies.
• Strong analytical skills and effective communication with clients and management.

Responsibilities

• Manage partner relationships and guide them on marketing strategies.
• Engage partners in effective marketing programs and support their growth.

Skills

Digital Marketing

Demand Generation

Project Management

Client Communication

Analytic Skills

Fluency in Portuguese

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Job description

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

What You'll Be Doing

This role is a great mix of digital marketing, client success, project management, and communications. You will be working with a handful of partners to align their marketing goals.

Our Partner Marketing Specialist helps our clients by consulting with their partners on marketing decisions. You will use your knowledge and experience to help create demand and drive growth via strategic partner marketing programs.

Responsibilities:

• Accelerate partner’s marketing success with personalized guidance on go-to-market planning, execution, and reporting.
• Day-to-day management of partner relationships through weekly cadence calls and emails.
• Engage partners in marketing programs that enable them to market effectively.
• Engage partners with clients' preferred agencies to help them accelerate demand generation efforts.
• Support partners in the utilization of Marketing Development Fund (MDF), including 3rd party agency management where appropriate and monitor ROI.
• Manage reporting efforts with clients, partners, and agencies.
• Assist partners in maximizing the use of the client's platform and other tools.
• Create marketing briefs for presentation and partner training.

Requirements:

• 3+ years of relevant work experience in marketing, with an emphasis on demand generation and digital marketing.
• Experience working in B2B marketing or an agency, preferred.
• Experience working in the tech industry, preferred.
• Strong analytic and quantitative skills with a natural curiosity to measure, test, and learn in order to get the best results possible.
• Proven ability to communicate effectively (written and verbal) with clients and senior management both internally and externally.
• Strong knowledge of Microsoft Excel, PowerPoint & Outlook.
• Fluency in Portuguese, a plus.

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company, we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

* The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV. To be considered for this opportunity, you must reside in one of these listed states.

The pay range for this role is:

60,000 - 80,000 USD per year (Remote - United States)