Partner Marketing Manager

Workato; Palo Alto (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Workato in Palo Alto, CA is seeking a Partner Marketing Manager to shape and execute our North America partner marketing strategy across systems integrators and GSIs. You’ll drive co-marketing campaigns, content, and events to build pipeline and awareness while managing an MDF program for ROI-driven activations.

The role requires a strong marketing background in B2B tech, a proven track record with partner ecosystems, and excellent collaboration with sales, marketing, and partner teams.

Qualifications

• 5+ years of marketing experience in B2B technology or partner ecosystems.
• Strong understanding of co-marketing strategies with partner relationships.
• Experience developing content, campaigns, enablement materials, and events.

Responsibilities

• Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership.
• Plan and execute co-marketing campaigns and partner-facing content with SI partners.
• Own the MDF operating model, including intake, budgeting, approvals, and ROI-focused activations.
• Support planning and execution of partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board).
• Track and report partner marketing performance against ARR, ROI, and pipeline goals, coordinating with Sales and Marketing Ops.

Skills

Partner marketing

B2B marketing

Campaign planning

Analytical mindset

Communication

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

Also, Feel Free To Check Out Why

• Business Insider named us an “enterprise startup to bet your career on”
• Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

Responsibilities

We are looking for an exceptional Partner Marketing Manager to join our growing team. In this role, you will be involved in developing and executing our partner marketing strategy across the North America partner ecosystem, including systems integrators (SIs) and GSIs spanning the to, through, and with partner motions.

In This Role, You Will Also Be Responsible To

• Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership, including target verticals, use cases, and mutual pipeline commitments
• Plan and execute co-marketing campaigns and partner-facing content with System Integrator Partners to drive pipeline and awareness
• Own a clear Market Development Fund (MDF) operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROI
• Support planning and execution of Workato's partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board)
• Track and report on partner marketing performance against ARR, ROI, and pipeline goals, partnering with Sales, Partner Enablement, and Marketing Ops to keep programs aligned and on schedule

Requirements

Qualifications / Experience / Technical Skills

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years of marketing experience, ideally within B2B technology, channel marketing, or partner ecosystems
• Strong understanding of co-marketing strategies and experience managing partner relationships or alliances
• Experience developing marketing content, campaigns, enablement materials, and event programs
• Proven ability to plan and execute partner-driven events and initiatives
• Strong analytical mindset with experience measuring campaign performance, tracking ROI, and optimizing marketing programs

Soft Skills / Personal Characteristics

• Excellent communication and interpersonal skills, with the ability to build trusted relationships with partners, customers, and internal stakeholders
• Ability to work independently, take ownership, and proactively drive initiatives from concept through execution
• Strong project management and organizational skills, with the ability to prioritize competing deadlines
• Comfortable operating in a dynamic environment with evolving priorities
• Ability to collaborate effectively across marketing, sales, operations, and partner teams

(REQ ID: 2906)