Partner Marketing & Demand Gen Manager

Copado; Denver (CO); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Performance bonuses

Health insurance

401(k) Plan

Paid time off

Wellness perks

Job summary

Copado in Denver seeks a strategic Partner Marketing Manager to lead joint value propositions with SI, GSI, and ISV partners. You will align product, alliances, and sales to drive pipeline through targeted campaigns and co-branded content.

You will own executive messaging, enable partner teams, manage MDF and budgets, and measure performance to optimize ROI across SI and ISV programs.

Qualifications

• 4–6 years of experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation.
• SI experience is preferred; exposure to ISV or technology partner marketing is a strong plus.
• Ecosystem DNA: Familiarity with the Salesforce partner ecosystem (GSIs, SIs, RSIs) is highly preferred; familiarity with ISV/AppExchange or broader tech partner ecosystem is a plus.
• Narrative & Messaging: Ability to translate complex platform capabilities into clear, differentiated joint value propositions for executive and practitioner audiences.
• Collaboration: Proven ability to collaborate across Alliances, Marketing, and Sales to drive shared success across multiple partner types.
• Analytical Mindset: Ability to track and differentiate between Sourced and Influenced revenue and optimize campaigns based on performance data.

Responsibilities

• Own the development and articulation of Copado's joint value proposition messaging per partner, in collaboration with Alliances and Product Marketing.
• Create executive-ready narratives for QBRs, partner summits, and joint planning sessions.
• Lead internal evangelism to train partner sales/practice teams to sell Copado's story.
• Execute SI Partner Marketing campaigns as a primary demand generation channel to drive pipeline.
• Develop and execute marketing programs with ISVs and technology partners, identifying co-marketing opportunities.
• Integrate SI and ISV/tech partner motions into broader Global Demand Gen campaigns and ABM strategies.
• Manage enablement assets (one-pagers, battlecards, decks, partner emails, newsletters) and partner communications.
• Oversee budgets and MDF with precise tracking and 100% spend utilization.
• Drive project management rigor to ensure timely delivery of campaigns and content launches.
• Track performance, leads, pipeline contribution, and ROI on MDF spend.
• Handle end-to-end lead flow and rapid hand-off to Sales.

Skills

Partner Marketing

Demand Generation

B2B Marketing

Strategic Marketing

Tools

Salesforce CRM

Pardot

Asana

Job description

Copado in Denver seeks a strategic Partner Marketing Manager to lead joint value propositions with SI, GSI, and ISV partners. You will align product, alliances, and sales to drive pipeline through targeted campaigns and co-branded content.

You will own executive messaging, enable partner teams, manage MDF and budgets, and measure performance to optimize ROI across SI and ISV programs.