Partner Growth Manager

Apollo.io; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Apollo.io is seeking a growth-focused partner marketer to own the long-tail partner funnel, from acquisition to retention, for our agency ecosystem. This role emphasizes scalable automation and data-driven decision making within a fast-growing SaaS environment.

You will develop tiered programs, manage partner segmentation, and optimize funnel metrics to drive engagement and revenue across thousands of partners.

Qualifications

• Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end.
• Define and own the metrics that matter and report on program health using funnel metrics.
• Identify where the scaled motion should hand off to human-managed relationships and coordinate with the Solution Partner Program team.
• Design and run tiered, automated programs that move partners through onboarding, certification, and ongoing engagement.
• Build and maintain the partner segmentation model to determine which automated motion each partner or tier receives.
• Own PartnerStack as the operational backbone for partner enrollment, tiering, commissions, and related processes.

Responsibilities

• Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end
• Define and own metrics that matter and report on program health (activation rate, time-to-first-deal, partner-sourced pipeline)
• Identify where scaled motion hands off to human-managed relationships and align with the Solution Partner Program
• Design and run tiered, automated programs moving partners through onboarding, certification, and ongoing engagement
• Build and maintain the partner segmentation model to determine automated motion per partner or tier
• Own PartnerStack as the backbone for partner enrollment, tiering, commissions, and related operations

Job description

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo's agency partner ecosystem is both large and diverse - thousands of partners ranging from solopreneurs and independent consultants up through large lead generation, RevOps, and AI go-to-market agencies. We're hiring the first person to own the long tail of that ecosystem: the population too large to manage one relationship at a time, but too important to leave unmanaged.

This is not a traditional partner management role. It's a growth marketing role that happens to be responsible for partners instead of end customers. You'll treat the agency population the way a growth marketer treats a customer base - segmented, measured, and moved through a funnel - and build the one-to-many systems that move thousands of partners through acquisition, activation, engagement, and retention at once. You won't carry a book of named accounts, and you'll be judged on funnel metrics, not on how many partners you know by name.

What you'll do:

1. Own the Long-Tail Partner Funnel

• Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end
• Define and own the metrics that matter - activation rate, time-to-first-deal, partner-sourced pipeline, engagement/certification rates, retention and dormancy by cohort - and report on program health the way a growth marketer reports on funnel health
• Identify where the scaled motion should hand off to human-managed relationships (by tier, spend, or engagement threshold), and partner with the Solution Partner Program team to keep that line clean

2. Build the Scaled, Automated Motion

• Design and run tiered, automated programs that move partners through onboarding, certification, and ongoing engagement without manual, one-to-one intervention
• Build and maintain the partner segmentation model - activity level, certification status, deal registration, referral volume, account overlap - to determine which automated motion each partner or tier receives
• Own PartnerStack as the operational backbone for partner enrollment, tiering, commissions, and