Part-Time Meta Ads Specialist — Remote, Flexible, Ownership

BorrowMyDoggy; United States; Hybrid; USD 45,000 - 75,000; Part time

Job summary

BorrowMyDoggy seeks a hands-on Meta Ads Specialist to own our Meta account end to end, from creating campaigns to optimising performance. You will turn our library of in-house and community content into static and short-form video ads and work closely with our small in-house marketing team.

This part-time role (1-3 days per week) is fully remote, offering flexible work alongside another role or portfolio career.

Qualifications

• 3+ years running Meta Ads accounts hands-on, agency or in-house, for a consumer, subscription or online business.
• Has independently managed £20k+/month in Meta spend, including budgets, structure and testing.
• A portfolio of ads you've made yourself (statics and short-form video).
• Proven ability to diagnose creative fatigue and decide what to iterate, refresh or retire.
• Data-aware, with a clear grasp of hook rate, hold rate, CTR, CPM, CPA and ROAS, and the attribution limits behind them.
• Clear written communication, including concise reports for non-specialists.

Responsibilities

• Run the Meta Ads account day to day: campaign structure, audiences, budgets, pacing and bids.
• Launch and test ads at pace in Meta Ads Manager and bulk-launch tools.
• Monitor performance daily and shift budget towards what's working; pause what isn't.
• Keep tracking and conversions data healthy (Pixel, Conversions API) and flag issues fast.
• Own channel reporting: a monthly report with top takeaways, plus weekly headlines.
• Turn existing content into ads: static and short-form video from organic, member photos and UGC.
• Edit and design ads yourself (Canva, Figma, CapCut) with fast iterations of winners.
• Build the organic-to-paid pipeline and refresh creative at least monthly with testing plans.
• Use a creative analytics tool to track hook rate, hold rate, CTR and CPA by concept.

Skills

Meta Ads

Campaign management

Budgeting

Data analysis

Creative testing

AI tools

Tools

Meta Ads Manager

Canva

CapCut

Figma

Job description

BorrowMyDoggy seeks a hands-on Meta Ads Specialist to own our Meta account end to end, from creating campaigns to optimising performance. You will turn our library of in-house and community content into static and short-form video ads and work closely with our small in-house marketing team.

This part-time role (1-3 days per week) is fully remote, offering flexible work alongside another role or portfolio career.